John Bucher Email and Phone Number
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Call it a promiscuous 20-year apprenticeship in magazines, digital editorial, websites, social media, and content strategy, with awards to show for it. In creating Yahoo's highest performing global site, I operated as a sort of digital carpenter/architect, adept with hammer and pencil. The internet may be taking us to scary places, but people respond to work of impact, honesty, and delight. Words connect us to other hearts and minds, so we should take care in their use. I love knotty problems, and I have a good eye. I reread books. I do my best work in the early morning. I had a modicum of street cred on the edenic early Twitter, and was known as the Facebook Whisperer to one of the province's most trusted brands. I prefer the Oxford comma."None of this fits together? How very true. A death that redeems nothing, and then, on the other hand, the whole radiance of the world."
Fresh Tracks Canada Inc.
View- Website:
- freshtrackscanada.com
- Employees:
- 65
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Managing EditorFresh Tracks Canada Inc. Feb 2021 - PresentVancouver, British Columbia, Canada
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Senior EditorAdbusters Media Foundation Dec 2018 - Dec 2020Vancouver, Canada Area -
PrincipalJjb Llc Apr 2017 - Nov 2018Vancouver, British ColumbiaIndependent consulting: web UX and brand strategy, content marketing and analytics/SEO, writing and digital editorial.
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Senior Digital StrategistEcho Storytelling Agency Jun 2015 - Feb 2017Vancouver, Canada AreaAt ECHO I worked with a talented and nimble team on a protean portfolio of digital strategy, social media, book publishing, and corporate branding. Among our clients were some of North America's most august brands. Echo's stock-in-trade is storytelling; our work demonstrated that to celebrate the 'why' of a brand meant first understanding its emotional underpinnings. -
Senior Editor, Finance And AutosYahoo Finance Nov 2011 - Feb 2015Toronto, CanadaCreative critic and strategic innovator: Using Yahoo's existing CMS, I doubled traffic on CA Finance and quadrupled it on CA Autos, while radically improving programming efficiency, sponsorship interest, editorial coherence, and analytic accuracy. In a nimble two months, collaborating on the Finance Brazil site and using what became known as "the Canadian method," we tripled traffic and engagement. They were promising days. "Editor" is too narrow a descriptor of my role. My greater contribution was on the back end, pursuing and executing a strategic vision for Yahoo's editorial platform. It was work I loved – I'm happiest, absorbed in the fine joinery of complex systems – and it excited me to solve a hard puzzle, cultivate a vision, then make it real, sharable, and scalable. For us, I wanted pages that were beautiful and performed like crazy; for users, a content experience as seamless as it was delightful. -
Digital EditorBcbusiness Magazine Jan 2008 - Nov 2011Vancouver, CanadaIt was the rugged frontier of multiplatform in those days, and I was a do-everything homesteader. That is, a writer, editor, content and brand strategist, videographer, digital curator, social media director, and SEO diviner. My strength was connecting things and making them explode. -
Senior EditorBcbusiness Magazine Oct 2008 - Aug 2010Vancouver, CanadaIt was a lot of writing and editing, with the usual joys and trials. I think writers express faith in the world by describing it plainly.As senior editor, I manned a crucial station, editing front-of-book and department features, writing cover-lines and captions, and giving snap to teasers in the table of contents. Editing for the magazine while digital editor forced me to reckon with the intersection of print and online, an exercise that continues to bear fruit.
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WriterVancouver Canucks 2006 - 2008
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Chief EditorTaipei City Government Dec 2004 - Apr 2006Taipei, TaiwanI oversaw Taipei City's English website and that of the Department of Information. I wrote speeches and remarks for Mayor Ma Ying-jeou (now the president of Taiwan), assisted in translating official documents from Chinese to English, and edited all foreign correspondence for the Executive Director of International Affairs. It was beyond interesting.
John Bucher Skills
John Bucher Education Details
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Journalism -
Humanities
Frequently Asked Questions about John Bucher
What company does John Bucher work for?
John Bucher works for Fresh Tracks Canada Inc.
What is John Bucher's role at the current company?
John Bucher's current role is Content Strategist | Digital Storyteller | Editor & Writer.
What is John Bucher's email address?
John Bucher's email address is jb****@****.sfu.ca
What schools did John Bucher attend?
John Bucher attended The University Of British Columbia, Simon Fraser University.
What skills is John Bucher known for?
John Bucher has skills like Editing, Editorial, Journalism, Social Media, Writing, Blogging, Magazines, Digital Media, Content Strategy, Copywriting, Seo, Web Content.
Who are John Bucher's colleagues?
John Bucher's colleagues are Marina Xavier, Kirsten Mcnabb, Sushant Trivedi, Olha Krasnikova, Sam Criddle, Solana Pelland, Emily Sutherland.
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