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ABMarketing Leads is a collective of highly skilled demand generation resources with a proven set of technology tools to help clients generate qualified leads. My team uses content marketing, email, social, AI, and the old fashioned telephone to generate and qualify leads from our global audience of more than 12 million B2B contacts with client generated content. We take our clients’ stories and match them up to the right buyer personas in our global database to create valuable new… Show more ABMarketing Leads is a collective of highly skilled demand generation resources with a proven set of technology tools to help clients generate qualified leads. My team uses content marketing, email, social, AI, and the old fashioned telephone to generate and qualify leads from our global audience of more than 12 million B2B contacts with client generated content. We take our clients’ stories and match them up to the right buyer personas in our global database to create valuable new buyer-to-seller relationships. Yes, we can still help you with your marketing automation too or connect you with the right talent.Contact my collective of great resources on my new website: www.ABMarketingLeads.comCall 1-412-908-0618Connect with me on LinkedIn Show less

Long-time marketing automation (with email, reporting, and admin specializations). Experience with Eloqua, Marketo, HubSpot, Salesforce, and others, with content writing and otherwise broad-based marketing skills, available for project work and content work. Please contact me at 412-908-0618, johnbugay@gmail.com, or here through LinkedIn, if I can be of assistance.

Enabling US-based firms to navigate global and especially European (EU) marketing challenges, such as GDPR, the challenge of multiple languages and cultures, and more. Also: Helping companies craft stories that engage readers and enhance revenue.

Dual role consisted of daily intensive client interaction (50%-60%) and BizDev/Social Media (40%-50%). Client role involved constant interaction with client management and team via Slack. Maintained a demanding email production schedule (20-30 emails per month), exchanged digital assets, QA, internal review processes, scheduling campaigns; plus management of a remote team involved with the production included A/B and other testing, segmentation, personalization, scheduling, basic reporting.

Recruited to oversee name change efforts for recently acquired $10 mm HyperActive Technologies by $100 mm Acrelec SAS (France). Managed vendors to set up 20’x20’ trade show booth, including construction, shipping, staffing; additional sponsorships; plus media advertising (print and digital), public relations, email, etc. surrounding a tight deadline of the identity change. Ongoing budget development and website set-up. Contract position.

4Thought Marketing is a Gold-certified Oracle/Eloqua partner, offering some of the more technical, data-intensive services surrounding Eloqua, including data cleanup and de-duplication, integration with a broad range of CRM and app-cloud-based solutions, marketing campaigns, dynamic gated forms, progressive profiling, lead scoring, and closed-loop reporting. I was the 4Thought Marketing contact for all Eloqua users in the eastern US. My own personal history with Eloqua involves a… Show more 4Thought Marketing is a Gold-certified Oracle/Eloqua partner, offering some of the more technical, data-intensive services surrounding Eloqua, including data cleanup and de-duplication, integration with a broad range of CRM and app-cloud-based solutions, marketing campaigns, dynamic gated forms, progressive profiling, lead scoring, and closed-loop reporting. I was the 4Thought Marketing contact for all Eloqua users in the eastern US. My own personal history with Eloqua involves a specialization with segmentation, reporting, IT interface from a marketing perspective, and admin functionality. Show less

Hands-on experience with Eloqua Marketing Automation suite; functioned as a marketing liaison with MIS/IT group to oversee the health and effectiveness of multiple CRM integrations. Email marketing, email list segmentation, A/B testing. Created reporting for separate sales groups and sales people. Planned and implemented communications programs to align list segments with corporate marketing messages. Created and monitored promotional messages; "go/promotions" page generated more than $600,000… Show more Hands-on experience with Eloqua Marketing Automation suite; functioned as a marketing liaison with MIS/IT group to oversee the health and effectiveness of multiple CRM integrations. Email marketing, email list segmentation, A/B testing. Created reporting for separate sales groups and sales people. Planned and implemented communications programs to align list segments with corporate marketing messages. Created and monitored promotional messages; "go/promotions" page generated more than $600,000 in sales over a 12 month period.Sales support: implemented Eloqua web tracking and page-tagging functionality. Created a series of daily reports on customer web-usage for strategic account sales and technical product sales groups.Copywriting for emails, web pages, product data sheets; technical product manuals. Show less

Marketing Communications from January 2008-June 2009; Total responsibility for marketing efforts; see www.gohyper.com. Directed and managed what was at times a brutal (and brutally expensive) trade show schedule. Developed themes, coordinated with ad agency and trade show house on construction of booth and ancillary programs. Won "Best of Show" award for FS/TEC 2009 conference; Senior Technical Writer from August 8, 2005