John Burleson Email and Phone Number
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I am an experienced professional with a background in digital marketing and product management. I have experience building scalable revenue generating programs in the digital space. I am also well versed in identifying, building, and iterating on new products as well as existing infrastructure across multiple development teams.
Insight Global
View- Website:
- insightglobal.net
- Employees:
- 15494
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Manager, Product - Igh And InternationalInsight GlobalAtlanta, Ga, Us
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Manager, Product - Igh & InternationalInsight Global Jun 2024 - PresentAtlanta, Georgia, Us
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Senior Solutions Lead, ProductInsight Global Aug 2022 - Jun 2024Atlanta, Georgia, Us
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Product ManagerThe Home Depot Apr 2020 - Aug 2022Atlanta, Georgia, UsSupported CRM product strategy The Home Depot's Home Services business unit. During my time in role, I successfully implemented the Core Lead Management CRM system for service providers in our core line of business, implemented a new API and scalable event notification for the Core Lead Management CRM, and implemented new virtual experiences and CRM systems for the Virtual Apron programs (supporting Millworks and Countertops) and the HDIS line of business.Accomplishments included:- Creating a digital experience for Installed Services sales consultants during and immediately following COVID to reopen revenue generating sales activities - Rolled out Core Lead Management and CRM functionality to 50,000+ 3rd party sales and operations users- Implemented a core lead notification event notification framework which increased speed to lead by 10x and sales by 15% across all verticals - Enabled sales activity tracking and pipeline stage automation to support hybrid sales experiences for Installed Services -
Associate Manager, Affiliate MarketingThe Home Depot Feb 2018 - Aug 2020Atlanta, Georgia, UsI managed the Home Services affiliate marketing channel for The Home Depot Home Services. I was responsible for a $6,000,000+ affiliate investment across multiple services programs with a focus on ROAS and ROI.Accomplishments:- Consistently grew ROAS upon taking over the program and ultimately attaining a 10x ROAS in 2020
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Digital Marketing ManagerBooks A Million Oct 2015 - Feb 2018Birmingham, Al, UsManage omnichannel digital marketing campaigns to support store and eCommerce KPIs and ROI goals. Manage a $3M digital marketing budget to maximize and grow eCommerce sales.Manage affiliate marketing channel through the Commission Junction advertiser platform.Manage paid search channel including Google and Bing investments.Manage email marketing program through Salesforce Marketing Cloud.Work with agency partners to develop and execute digital campaigns across all digital channels.Manage BAM corporate blog and content production.Use analytics programs to monitor and optimize online traffic sources and conversion points.Champion new digital initiatives to drive consumer demand via eCommerce and in store revenue. -
Marketing Content ManagerRandall-Reilly Mar 2014 - Sep 2015Tuscaloosa, Alabama, UsPlanning and executing Randall-Reilly's content marketing strategy.Assist in maintaining industry research and blog pages found at randallreilly.com.Writing copy for client facing blog posts, whitepapers, slideshows, calls-to-action, taglines, websites, and any other marketing collateral.Working with design support to create visual content within branding guidelines.Creating sales proposals to build fluid and unified messaging for the sales departments.Creating and facilitating content campaigns alongside members of the corporate marketing staff.Building and executing an influencer media strategy across multiple business units within Randall-Reilly.Ensuring content is on-brand, with consistency in terms of style, quality, and tone of voice.Optimizing daily content for search and user experience.Conducting monthly reports on content performance to help determine content and social strategy.Posting a variety of written and visual content from Randall-Reilly corporate social media accounts.Responding to inquiries both publicly and through direct message on social media pages.Running paid social media campaigns across a variety of social media platforms.Managing projects and the marketing content calendar and ensuring that deadlines are met and materials are appearing in diverse media according to schedule.Interfacing with clients and subject matter experts to conduct the appropriate research and ensure that industry specific content is factual. -
Staff ReporterThe Crimson White Aug 2012 - Jan 2014Tuscaloosa, Alabama, UsAssisted in the overall direction of the News Desk by planning stories, brainstorming with senior staff, covering breaking news and budgeting stories for the paper.Coordinated with a number of reporters to create stories, follow ethical media guidelines, interview sources, report factual information and fact check.Worked with other members of the News Desk to recruit, train and develop new talent.Assisted with live events such as panels and get-on-board days on the campus of the University of Alabama.Provided news stories and assisted with cultivating sources in an effort to provide outstanding coverage of events in the University of Alabama and the surrounding Tuscaloosa community.
John Burleson Skills
John Burleson Education Details
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University Of AlabamaPublic Policy And Administration -
Oxford High SchoolAdvanced Diploma
Frequently Asked Questions about John Burleson
What company does John Burleson work for?
John Burleson works for Insight Global
What is John Burleson's role at the current company?
John Burleson's current role is Manager, Product - IGH and International.
What is John Burleson's email address?
John Burleson's email address is jw****@****.ua.edu
What is John Burleson's direct phone number?
John Burleson's direct phone number is +120582*****
What schools did John Burleson attend?
John Burleson attended University Of Alabama, Oxford High School.
What are some of John Burleson's interests?
John Burleson has interest in Social Services, Children, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Human Rights.
What skills is John Burleson known for?
John Burleson has skills like Blogging, Marketing, Social Media, Editing, Marketing Communications, Press Releases, Content Strategy, Copywriting, Storytelling, Copy Editing, Seo Copywriting, Seo.
Who are John Burleson's colleagues?
John Burleson's colleagues are Shakib Muntaser, Kylie Whaley, Angel Sarmiento, Pedro V., Allison Dempsey, Matthew Del Pozo, Lara (Ross) Jackson.
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