John Burleson Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

Supported CRM product strategy The Home Depot's Home Services business unit. During my time in role, I successfully implemented the Core Lead Management CRM system for service providers in our core line of business, implemented a new API and scalable event notification for the Core Lead Management CRM, and implemented new virtual experiences and CRM systems for the Virtual Apron programs (supporting Millworks and Countertops) and the HDIS line of business.Accomplishments included:- Creating a digital experience for Installed Services sales consultants during and immediately following COVID to reopen revenue generating sales activities - Rolled out Core Lead Management and CRM functionality to 50,000+ 3rd party sales and operations users- Implemented a core lead notification event notification framework which increased speed to lead by 10x and sales by 15% across all verticals - Enabled sales activity tracking and pipeline stage automation to support hybrid sales experiences for Installed Services

Atlanta, Georgia, Us

I managed the Home Services affiliate marketing channel for The Home Depot Home Services. I was responsible for a $6,000,000+ affiliate investment across multiple services programs with a focus on ROAS and ROI.Accomplishments:- Consistently grew ROAS upon taking over the program and ultimately attaining a 10x ROAS in 2020

Birmingham, Al, Us

Manage omnichannel digital marketing campaigns to support store and eCommerce KPIs and ROI goals. Manage a $3M digital marketing budget to maximize and grow eCommerce sales.Manage affiliate marketing channel through the Commission Junction advertiser platform.Manage paid search channel including Google and Bing investments.Manage email marketing program through Salesforce Marketing Cloud.Work with agency partners to develop and execute digital campaigns across all digital channels.Manage BAM corporate blog and content production.Use analytics programs to monitor and optimize online traffic sources and conversion points.Champion new digital initiatives to drive consumer demand via eCommerce and in store revenue.

Tuscaloosa, Alabama, Us

Planning and executing Randall-Reilly's content marketing strategy.Assist in maintaining industry research and blog pages found at randallreilly.com.Writing copy for client facing blog posts, whitepapers, slideshows, calls-to-action, taglines, websites, and any other marketing collateral.Working with design support to create visual content within branding guidelines.Creating sales proposals to build fluid and unified messaging for the sales departments.Creating and facilitating content campaigns alongside members of the corporate marketing staff.Building and executing an influencer media strategy across multiple business units within Randall-Reilly.Ensuring content is on-brand, with consistency in terms of style, quality, and tone of voice.Optimizing daily content for search and user experience.Conducting monthly reports on content performance to help determine content and social strategy.Posting a variety of written and visual content from Randall-Reilly corporate social media accounts.Responding to inquiries both publicly and through direct message on social media pages.Running paid social media campaigns across a variety of social media platforms.Managing projects and the marketing content calendar and ensuring that deadlines are met and materials are appearing in diverse media according to schedule.Interfacing with clients and subject matter experts to conduct the appropriate research and ensure that industry specific content is factual.

Tuscaloosa, Alabama, Us

Assisted in the overall direction of the News Desk by planning stories, brainstorming with senior staff, covering breaking news and budgeting stories for the paper.Coordinated with a number of reporters to create stories, follow ethical media guidelines, interview sources, report factual information and fact check.Worked with other members of the News Desk to recruit, train and develop new talent.Assisted with live events such as panels and get-on-board days on the campus of the University of Alabama.Provided news stories and assisted with cultivating sources in an effort to provide outstanding coverage of events in the University of Alabama and the surrounding Tuscaloosa community.

Political Science, Public Policy And Administration

Advanced Diploma