John Care is the Managing Director of Mastering Technical Sales, a company dedicated to improving Pre-Sales Engineers' professional skills and capabilities around the world. Having spent numerous years building world-class Sales Engineering organizations at companies such as Oracle, Sybase, Vantive, Clarify, HP, Business Objects, and most recently as Vice President and Area Manager at CA, John decided it was time to start a company that catered exclusively to SE’s.John is also the co-author of Mastering Technical Sales, the #1 worldwide book for presales engineers and solutions consultants. His company provides professional skills training, consulting, and keynote speeches based on the best practices in the book. John has trained over 60,000 presales professionals, including over 20,000 in his White Boarding For Sales Engineers seminars.In early 2022, he published the Fourth Edition of Mastering Technical Sales: The Sales Engineer's Handbook, which is the basis of new hire and Academy training at many large technology companies. He is also the author of The Trusted Advisor Sales Engineer and The Sales Engineer Manager's Handbook. In addition, John has written for diverse publications such as the Wall Street Journal, CIO Magazine, and Touchline.John has a BSc with Honors in Chemical Engineering from Imperial College, London, and contributed to the Entrepreneurial MBA Advisory Council for the Fox Business School of Temple University, Philadelphia.Specialties: Management consulting on the effectiveness and measurement of sales & pre-sales organizations. Application of solution selling methodologies. Presentation and demonstration training. Management mentoring and coaching.