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With over 25 years of experience in the sports and entertainment industry, I am a seasoned sales executive who leads the corporate partnership sales, retention, and activation strategy for San Jose State University Sports Properties at Playfly Sports. Playfly Sports is a leading sports marketing and media company that empowers brands, teams, and universities to unlock their full potential.My strengths include leadership, sales and development strategy, negotiations, deepening relationships with clients and staff, and the ability to adapt based on the needs of the business. I am passionate about telling the incredible story of Spartan Athletics and its programs and connecting them with the Bay Area community. I am also driven by my faith and family values, and I strive to be humble, kind, and respectful in everything I do.
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General Manager, San Jose State Sports PropertiesPlayfly SportsSan Jose, Ca, Us -
General Manager, San Jose State Sports PropertiesPlayfly Sports Apr 2022 - PresentSan Jose, California, United StatesAs General Manager of San Jose State Sports Properties, I am responsible for leading the athletic department's Corporate Partnership sales, retention and activation strategy. My goal is to tell the incredible story of Spartan Athletics and it's programs, and deepen the connection between San Jose State and the Bay Area community. -
Vice President, Corporate PartnershipsSan Jose Sharks Jun 2013 - Aug 2020San Jose, California, United StatesAs Vice President of Corporate Partnerships, I was responsible for leading the sponsorship and premium hospitality sales, retention and execution efforts for the San Jose Sharks, SAP Center events, and Sharks Ice properties, and achieving revenue goals by monetizing our assets including Entitlements, In-Venue and Outdoor Fixed and Digital Signage, Digital Advertising, Social Media, Community/Foundation Projects, TV, Radio, Social Media, Promotions, Luxury Suites, and Premium Hospitality.In my role, I restructured and expanded the Corporate Partnership team to better achieve our partner's goals and objectives, and our organization's revenue needs. The structure was based on creating a collaborative sales, retention, and execution process with the goal of creating a fresh and unique corporate partnership strategy. Our focus was to create sponsorship packages that helped our clients teach their positioning, tell their story, sell their products and services, help our/their community, and grow their relationships with clients and employees. Our team successfully executed the plan which resulted in 90% NET revenue growth over my term. -
Director Of Ticket SalesSan Jose Sharks / Sharks Sports & Entertainment Jun 2003 - Jun 2013San Jose, California, United StatesAs Director of Ticket Sales, I reported to the SVP, Business Operations, and was responsible for all ticket sales, service, and operations efforts, and pricing strategy for the San Jose Sharks. Our team was also responsible for sales efforts for seasonal and one-off events including SAP Open Tennis Tournament (2003-2013), Siebel Classic Senior PGA (2001-02), Taylor Woodrow Grand Prix of San Jose (2005-07), Olympic Trials Gymnastics (2012 and 2016), Figure Skating Championships (2012 and 2018), Strikeforce Mixed-Martial Arts (2009-2013) and Fight Night at the Tank (Boxing), among others.During my tenure, our attendance averaged 98.2% from (2003-2013) and revenues grew by 87%. This was accomplished by primarily focusing on maximizing season tickets and partial plan sales, and secondarily by strong group sales efforts. Our retention rate during this time averaged 92%. We maintained a full season/equivalent base ranging between 75%-80% of capacity and deployed creative group sales strategies on nights that needed it the most (e.g. less desirable opponents, weeknights, etc.) while capitalizing on individual ticket prices on our strongest dates.I also oversaw and managed the SAP Center and San Jose Sharks database and all Email Marketing efforts.Served as consultant to Ticketmaster during the development of their Pricemaster dynamic pricing tool. -
Account Sales ManagerSan Jose Sharks / Silicon Valley Sports & Entertainment Sep 1999 - Jun 2003San Jose, California, United StatesAs Account Sales Manager, I was responsible for proactively generating new season tickets, partial plan, and group ticket sales for Sharks Sports and Entertainment properties including the San Jose Sharks, SAP Open Tennis Tournament, Siebel Classic Senior PGA Tournament, and SAP Center events. I achieved all sales goals and objectives while surpassing seven figures in new business each year. -
Ticket Operations ManagerSan Jose Sharks Jan 1995 - Sep 1999San Jose, California, United StatesAs Ticket Operation Manager, my responsibilities included inventory management, financial reconciliation reports, season ticket invoicing, generating leads for ticket sales, payment processing, order fulfillment, customer service, will-call, data-entry, ticket printing, and database management. My goal in this role was to provide first-class service to our ticket sales and service teams, so they could provide the same type of service to their clients.
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Frequently Asked Questions about John Castro
What company does John Castro work for?
John Castro works for Playfly Sports
What is John Castro's role at the current company?
John Castro's current role is General Manager, San Jose State Sports Properties.
What is John Castro's email address?
John Castro's email address is jc****@****vse.net
What is John Castro's direct phone number?
John Castro's direct phone number is (408)-287*****
What skills is John Castro known for?
John Castro has skills like Team Leadership, Sports, Event Management, Marketing, Customer Service, Sports Management, Event Planning, Corporate Partnerships, Sports Marketing, Ticket Sales, Sponsorship, Social Media Marketing.
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