If you're a brand or agency looking to connect, feel free to book a meeting: https://calendly.com/john-baotris/playably-demo-kfWith over 15 years of experience in the software industry, I am a vpassionate entrepreneur who has co-founded and led several successful startups. Currently, I am the CEO of PlayAbly.AI, the gamification platform for e-commerce.My mission at PlayAbly is to empower online businesses with cutting-edge technology and data-driven solutions that enhance their performance and growth. I value innovation, collaboration, and customer satisfaction.As the Strategic Director at Meison I lead the development and execution of high-level strategies to drive growth, innovation, and operational excellence, while overseeing key initiatives in brand positioning and market expansion.Before starting Baotris, the parent company to PlayAbly, in 2019, I served as the General Manager of Unity Data Products at Unity Technologies, the world's leading game content development platform. At Unity, I launched and managed Unity Analytics, a product that serves over 20,000 developers and 1.5 billion game players with data and machine learning insights. I led the product, engineering, sales, and support teams for Unity's data products and reported directly to the CEO. Prior to Unity, I co-founded Playnomics, which was acquired by Unity. At Playnomics, I focused on maintaining a close dialogue with customers and tailoring our product to meet their needs. My career began in investment banking, where I worked with early-stage software companies at Broadview, Bank of America, and Credit Suisse. I hold an MBA in Marketing & Technology from Kellogg School of Management and a BA in Business Administration from UC Berkeley. As an angel investor, I support various tech companies as well as businesses in the personal development and hospitality sectors. My journey has always been driven by a desire to leverage sophisticated data products to give smaller brands the same competitive advantages as large companies. I also mentor first-time founders in ecommerce.At PlayAbly.AI, I am dedicated to transforming how e-commerce businesses engage with their customers through gamification. By integrating AI-driven solutions and understanding the importance of personas, marketing segmentation, and personalized marketing, we help our clients drive retail innovation and achieve remarkable results.Let's connect and explore how we can unlock new opportunities for your business through data-driven insights and innovative technology.