2019 - Present
~7 yrs 6 mos
AeroLeads people directory · profile
John Cheng Email & Phone Number
Helping Brands Drive Innovation in Gamified Customer Engagement for eCommerce | Founder x 2 | Angel Investor
at
PlayAbly
7 phones found
area 201, 212, 714, and 718
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 86%
Current company
Role
Helping Brands Drive Innovation in Gamified Customer Engagement for eCommerce | Founder x 2 | Angel Investor
Location
Portland, Oregon Metropolitan Area, United States
Who is John Cheng? Overview
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Quick answer
John Cheng is listed as Helping Brands Drive Innovation in Gamified Customer Engagement for eCommerce | Founder x 2 | Angel Investor at PlayAbly, based in Portland, Oregon Metropolitan Area, United States. AeroLeads shows phone signal with area code 201, 212, 714, 718 and a matched LinkedIn profile for John Cheng.
John Cheng previously worked as CEO / Cofounder at Playably and Angel Investor at Various Businesses. John Cheng holds Mba, Finance, Marketing from Northwestern University - Kellogg School Of Management.
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PlayAbly
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Profile bio
About John Cheng
If you're a brand or agency looking to connect, feel free to book a meeting: https://calendly.com/john-baotris/playably-demo-kfWith over 15 years of experience in the software industry, I am a vpassionate entrepreneur who has co-founded and led several successful startups. Currently, I am the CEO of PlayAbly.AI, the gamification platform for e-commerce.My mission at PlayAbly is to empower online businesses with cutting-edge technology and data-driven solutions that enhance their performance and growth. I value innovation, collaboration, and customer satisfaction.As the Strategic Director at Meison I lead the development and execution of high-level strategies to drive growth, innovation, and operational excellence, while overseeing key initiatives in brand positioning and market expansion.Before starting Baotris, the parent company to PlayAbly, in 2019, I served as the General Manager of Unity Data Products at Unity Technologies, the world's leading game content development platform. At Unity, I launched and managed Unity Analytics, a product that serves over 20,000 developers and 1.5 billion game players with data and machine learning insights. I led the product, engineering, sales, and support teams for Unity's data products and reported directly to the CEO. Prior to Unity, I co-founded Playnomics, which was acquired by Unity. At Playnomics, I focused on maintaining a close dialogue with customers and tailoring our product to meet their needs. My career began in investment banking, where I worked with early-stage software companies at Broadview, Bank of America, and Credit Suisse. I hold an MBA in Marketing & Technology from Kellogg School of Management and a BA in Business Administration from UC Berkeley. As an angel investor, I support various tech companies as well as businesses in the personal development and hospitality sectors. My journey has always been driven by a desire to leverage sophisticated data products to give smaller brands the same competitive advantages as large companies. I also mentor first-time founders in ecommerce.At PlayAbly.AI, I am dedicated to transforming how e-commerce businesses engage with their customers through gamification. By integrating AI-driven solutions and understanding the importance of personas, marketing segmentation, and personalized marketing, we help our clients drive retail innovation and achieve remarkable results.Let's connect and explore how we can unlock new opportunities for your business through data-driven insights and innovative technology.
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10 roles · 31 years
John Cheng work experience
A career timeline built from the work history available for this profile.
Angel Investor
Current
Various Businesses
Jan 2010 - Present
Digital Strategy Director
CurrentMeison is the culmination of over three decades of operations experience and a wealth of retail relationships. Our brand portfolio consists of Ming Wang, Misook, Jones New York, Kasper, and Masai Copenhagen.
2023 - Present
~3 yrs 6 mos
Gm, Unity Data Products
John leads Unity's initiative to build data and machine learning products that are a key competitive advantage for developers, impacting everything from game design to key strategic decisions. In 2009, he launched Unity Analytics which has grown to serve over 20,000 developers and 1.5 billion game players. In his role, John manages product, engineering/qa, sales / business development and customer support and reports directly with the CEO. Unity is the world's leading game content development platform, used by more than 5 million developers, from the largest global publishers to the smallest studios and indie developers. Every month, over 750 million games built on Unity are installed across the globe. In the first half of 2015, over 1 billion unique mobile devices installed a Unity game.
2014 - 2018
~4 yrs
Co-Founder / Chief Product Officer
John is a co-founder of Playnomics and leads product vision and development for the team. He focuses on maintaining a close dialogue with customers and tailoring the product to meet their needs. A reformed serial investment banker, John has spent his career working with early stage software companies. He also previously was a college Tetris champion but has yet to see the same success with Drop7. John did his undergrad studies at Berkeley, and holds an MBA from Kellogg.
2009 - 2014
~5 yrs
Vice President
Investment Banking - Technology/Software M&AStructured M&A and private equity placements for #1 tech banking team.Led M&A strategic assessments, valuation analyses, due diligence processes andnegotiation sessions to bring M&A projects to a successful deal closing.Selected to manage staffing resources for Technology M&A group.Transactions include: Greatbatch/Precimed, Gores/Enterasys/Siemens.
2007 - 2009
~2 yrs
Vice President
Investment Banking - Enterprise Software coverageResponsible for private company calling and overall relationship management for theEnterprise Software group. Identified and initiated meetings with leading Software companies.Sole Associate on BAS’s first two lead managed technology IPO in 2 years.Transactions include: Eagle Test IPO & Follow On (Book Runner), Reynolds &Reynolds LBO (Buyside), Blackbaud IPO (Book Runner), E2Open (PA).
2003 - 2007
~4 yrs
Associate
Investment Banking - Wireless coverageDeveloped and published research publications analyzing corporate strategies and consolidation trends in the industry.Transactions include: eBay/craigslist, WiderThan/Ztango.
2002 - 2003
~1 yr
Analyst
Investment Banking - Technology M&AConducted market and financial analyses in the facilitation of M&A transactions, focused primarily in the internet services and enterprise software sectors. Selected to lead Silicon Valley office’s fairness opinions team, one of two analystspromoted year early to senior analyst, and offered direct promotion to Associate.Transactions include: NEC/Packard Bell, Excite@Home/Blue Mountain Arts,Borland/Corel, IBM/Mylex.
1998 - 2000
~2 yrs
Consultant
Tucker Alan
Management Consulting - IP/Litigation
1996 - 1998
~2 yrs
2 education records
John Cheng education
Mba, Finance, Marketing
Northwestern University - Kellogg School Of Management
Bs, Business
University Of California, Berkeley
FAQ
Frequently asked questions about John Cheng
Quick answers generated from the profile data available on this page.
What company does John Cheng work for?
John Cheng works for PlayAbly.
What is John Cheng's role at PlayAbly?
John Cheng is listed as Helping Brands Drive Innovation in Gamified Customer Engagement for eCommerce | Founder x 2 | Angel Investor at PlayAbly.
What is John Cheng's phone number?
AeroLeads has found 7 phone signal(s) with area code 201, 212, 714, 718 for John Cheng at PlayAbly.
Where is John Cheng based?
John Cheng is based in Portland, Oregon Metropolitan Area, United States while working with PlayAbly.
What companies has John Cheng worked for?
John Cheng has worked for Playably, Various Businesses, Meison, Unity Technologies, and Playnomics (Acquired By Unity Technologies).
How can I contact John Cheng?
You can use AeroLeads to view verified contact signals for John Cheng at PlayAbly, including work email, phone, and LinkedIn data when available.
What schools did John Cheng attend?
John Cheng holds Mba, Finance, Marketing from Northwestern University - Kellogg School Of Management.
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