John Esser Email & Phone Number

Sarasota, Florida, United States

Longboat Key, Florida, United States

Led a California start up wine company in their US expansion efforts. While there I developed pricing for all 50 US states and coordinated the efforts in creating a new brand for both Private Label & General market distribution.

United States

Ennoble Beverages creates, manufactures and nationally distributes exceptional Flavored Malt Beverages in the Ready to Drink category. We focus on what the consumers want using unique flavors, new brewing methods, creativity and relevant market insights to provide Bloody Marys and other refreshing beverages. We deliver high quality cocktails for the.

United States

Coordinate wholesaler/retailer sales for Midwest, South, West and Northwest for Ennoble Beverage. Provide P&L guidance and sales support for 4 Region Offices while continuing to expand our wholesaler footprint.

Des Moines, Iowa Area

Des Moines, Iowa Area

Lead 7 state (MO/IA/KS/NE/MN/ND/SD) effort to grow sales with Non-AB wholesalers that distribute AB/ InBev Brands.

Des Moines, Iowa Area

• Promoted to lead sales team, revenue, and profitable growth initiatives with major chain accounts in five states.
• Direct efforts to maintain and expand relationships, achieve sales quota, and accomplish strategic account objectives with 49 key regional chains in five states, including three large HQ chains: Casey’s General Store.
• Lead, manage, and develop a high-performing team of five Key Account Managers and one Category Manager to consistently uncover and close gaps.
• Perform regular market visits to strengthen relationships with 57 wholesalers in the states of Iowa, Nebraska, Minnesota, North Dakota, and South Dakota, selling a combined total of 20 million cases of chain volume.
• Build and cultivate relationships to increase sales, sell-in new packages, pricing, and introduce new products.
• Developed pricing/promotional strategies and achieved sales growth for seven of eight years in position.

Des Moines, Iowa Area

• Promoted and relocated to lead sales and profitability growth initiatives for grocery and convenience stores.
• Led and managed business, promotions, distribution, sales, and pricing initiatives for 12 chain accounts selling over 10 million cases of beer annually, representing 21% of regional chain volume, in the third largest.
• Managed account plans/objectives, prepared and presented account business reviews for major chain accounts including Hy-Vee, Kum & Go, and Casey’s General Store.
• Utilized information-based tactics to sell-in and implement national promotions through category and pricing strategies.

Kansas City, Missouri Area

• Promoted and relocated to Region office to coordinate and manage pricing strategy for the Midwest Region.
• Improved the region’s financial performance through analysis, planning, preparation, and implementation of the annual revenue plans and price increase strategies in the states of CO, NE, IA, MO, MN, ND, and SD.
• Delivered thorough and precise pricing and revenue recommendations to the Region V.P., G.M., and Sales Directors through data analysis, and served as liaison between Field Sales, Wholesalers, Region Office, and Revenue.

Greater St. Louis Area

• Promoted and relocated to increase profitable sales and market share by successfully strengthening wholesaler performance.
• Provided direction and leadership to three wholesalers in the St. Louis MCA to maximize brand awareness, distribution, sales and market share growth in a territory consisting of 5,000 retail accounts selling 11+.
• Conducted regular market visits to communicate region priorities, manage the monthly Wholesaler Performance Review process, develop pricing plans and selling strategies, and ensure compliance with the Wholesaler Equity.
• Coordinated efforts with Key Account Managers, Geographic Marketing Managers and Media Managers to identify market opportunities and support promotional and sponsorship programs at retail.
• Analyzed the competitive price landscape in the market and implemented action plans to address competitive price and brand/package gaps; consistently exceeded region / national sales trends.