John Cheek Email and Phone Number
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I help businesses build brand strategy, solve marketing problems, and grow sales. I do so through the lens of consumer behavior–using data, observations, and broader trends to understand and optimize around how customers and prospects think, feel, and act.Your goals, challenges, and strengths guide each stage of the process, so my efforts and thinking follow an efficient path to your desired result.I bring an extensive set of insights & strategy skills, and over a decade of experience helping clients in a wide range of categories grow their business. What sets me apart are:-Insight to understand your business, industry, and overall goals in a context that guides the strategy from planning to execution-Resourcefulness to ask the right questions, find the best approach to answer them, and combine the findings with cross-industry knowledge -Commitment not just to deliverables, but solutions
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Principal, ConsultantCheek Marketing & Insights May 2018 - PresentAdvise brands, services and retailers on qualitative and quantitative research, brand tracking, and other marketing challengesDiagnose, plan, and implement primary research projectsProduce and present strategy deliverables, coordinating specialized research and creative partners as needed
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Vice President, Director Audience InsightsStarcom Sep 2023 - Aug 2024Chicago, Il, Us• Deliver insights for a portfolio of brands, that inform business planning, media planning, and creative development• Guide development of narrative, visual design, and presentation• Push innovative approaches to data usage, storytelling, and responses to client business challenges• Maintain and grow senior client relationships, seeking organic growth opportunities• Manage a team of directors and strategists -
Strategy DirectorBastion Insights Us Apr 2022 - May 2023Laguna Hills, California, UsScoped, designed, and fielded custom quantitative research for a variety of clients and industriesAnalyzed findings and produced insights that informed audience, product, media, and creative strategiesProvided excellent client service as account lead for six national brands and other projects and pitchesManaged a team of strategists, giving coaching and development, and supervising the delivery of consistent high-quality deliverables -
Insights Manager, Giving SciencesOne & All Agency Mar 2020 - Apr 2022Los Angeles, Ca, UsServed as strategy lead for the FX Network media planning teamConducted audience research, segmentation and targetingDistilled findings into concise, actionable briefs for media plannersPresented audience insights to media planners and clientsConsulted with planners through the scenario planning process to develop media plans that maximized ROS and drove strategic results -
Strategy DirectorMedia Assembly 2017 - 2018New York, Ny, UsServed as strategy lead for the FX Network media planning teamConducted audience research, segmentation and targetingDistilled findings into concise, actionable briefs for media plannersPresented audience insights to media planners and clientsConsulted with planners through the scenario planning process to develop media plans that maximized ROS and drove strategic results -
Associate Director, Consumer StrategyInitiative 2015 - 2017New York, Ny, UsI served as the day-to-day consumer insights and audience analysis lead for our clients. I worked with our consumer strategy and media planning teams to ensure client requests for consumer strategy were satisfied, and their needs anticipated and met. I helped manage a cross-office team of strategists and associates. In addition to client work, I was also called upon to help with new business. I was promoted three times in four years.Clients I worked with at Initiative include Amazon, Hyundai, MillerCoors, Dr Pepper/Snapple, Sonos, Carl’s Jr., Lionsgate, Trader Joe’s, California Lottery, Uber, and multiple new business pitches -
Supervisor, Consumer StrategyInitiative 2014 - 2015New York, Ny, Us
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Consumer StrategistInitiative 2013 - 2014New York, Ny, Us
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Junior StrategistInitiative 2012 - 2013New York, Ny, Us
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Copywriter/Sales TrainerThe Human Solution 2009 - 2012Austin, Texas, UsWrite persuasive copy and HTML/CSS code for online stores that sell ergonomic office furnitureCompose and post blog articles to make ergonomic products and concepts relatable to laypeopleProduce print advertisements and other collateral using Adobe InDesignPrepare and conduct sales trainings in product knowledge, ergonomic principles and sales techniques -
Sales RepresentativeThe Human Solution 2009 - 2010Austin, Texas, UsClosed inbound phone sales of ergonomic office furniture and industrial suppliesSet one-month company sales record
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Strategic Planning InternLatinworks 2011 - 2011Austin, Tx, UsSupported two strategic planners at multiple stages of the planning process: a new business pitch, coding and analyzing primary data, and preparing client presentationsConducted secondary research using Simmons, Mintel, Iconoculture, US Census data, etc.Researched Hispanic culture and demographics for use in strategyDeveloped creative brief and worked in an intern team to complete and present final project to agency -
Sales AssociateDell 2006 - 2009Round Rock, Texas, UsSold computers, servers and software to small business customersSpecialized in retail and restaurant point of sale systems and phone systemsUsed relationship sales skills to maintain long-term partnership with owned account set
John Cheek Skills
John Cheek Education Details
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The University Of Texas At AustinAdvertising: Account Planning Track -
The University Of Texas At AustinPsychology
Frequently Asked Questions about John Cheek
What company does John Cheek work for?
John Cheek works for Cheek Marketing & Insights
What is John Cheek's role at the current company?
John Cheek's current role is Consumer Insights - Brand Strategy - Market Research.
What is John Cheek's email address?
John Cheek's email address is jd****@****ail.com
What is John Cheek's direct phone number?
John Cheek's direct phone number is +151221*****
What schools did John Cheek attend?
John Cheek attended The University Of Texas At Austin, The University Of Texas At Austin.
What are some of John Cheek's interests?
John Cheek has interest in Hispanic Advertising, Design, Hip Hop Production, Social Media, Marketing, Advertising, Hispanic Marketing, Music Journalism.
What skills is John Cheek known for?
John Cheek has skills like Account Planning, Strategic Planning, Storytelling, Customer Insight, Advertising, Social Media Marketing, Marketing, Blogging, Digital Strategy, Strategy, Cultural Awareness, Online Advertising.
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