John Nicholson Email & Phone Number

Washington D.C. Metro Area

We're a boutique UX research agency that:• Helps companies improve their digital user experience and KPIs through usability testing and other UX research methods.• Specializes in building and managing continuous UX research programs for enterprise and mid-size organizations.• Works with UX, product, and digital teams in financial services, nonprofit, government, healthcare, education, travel, and more. • Embraces an iterative approach that encourages teams to test early and often with rapid prototyping between research rounds.

Led team responsible for all components of online marketing. Planned and oversaw annual budgets of over $50MM. Collaborated with leaders from IT and other marketing channels. Trained and motivated team to adopt a “test-and-measure” approach.• Increased digital channel sales by over 50% year-over-year for 4 years while hitting target CPA.• Launched search engine marketing, affiliate marketing and A/B testing efforts.• Led major partnership launch with Bank of America.• Championed adoption of web analytics in all Internet divisions.• Delivered annual presentations on digital marketing to owner Warren Buffett.

Directed consumer marketing and customer acquisition efforts. Developed and wrote website content, promotions, and monthly e-newsletter. Managed online affiliate program.Built customer evangelist community. Recruited over 200 influential customers worldwide to fix product bugs collaboratively, generate product ideas, and expand word of mouth.