John Nicholson Email & Phone Number

Washington D.C. Metro Area

• We're a boutique UX research agency that:
• Helps companies improve their digital user experience and KPIs through usability testing and other UX research methods.
• Specializes in building and managing continuous UX research programs for enterprise and mid-size organizations.
• Works with UX, product, and digital teams in financial services, nonprofit, government, healthcare, education, travel, and more.
• Embraces an iterative approach that encourages teams to test early and often with rapid prototyping between research rounds.

• Led team responsible for all components of online marketing. Planned and oversaw annual budgets of over $50MM. Collaborated with leaders from IT and other marketing channels. Trained and motivated team to adopt a.
• Increased digital channel sales by over 50% year-over-year for 4 years while hitting target CPA.
• Launched search engine marketing, affiliate marketing and A/B testing efforts.
• Led major partnership launch with Bank of America.
• Championed adoption of web analytics in all Internet divisions.
• Delivered annual presentations on digital marketing to owner Warren Buffett.

Directed consumer marketing and customer acquisition efforts. Developed and wrote website content, promotions, and monthly e-newsletter. Managed online affiliate program.Built customer evangelist community. Recruited over 200 influential customers worldwide to fix product bugs collaboratively, generate product ideas, and expand word of mouth.