Chief Sales And Growth Officer
CurrentHired by the CEO for this remote position evaluating current service offerings and value proposition of this 3PL with an eye towards expanding its customer base into manufacturing, industrial, healthcare and furniture nationwide. • Developed a strategic plan to advance the organization’s distribution objectives, drive customer excellence, increase revenue, profitability, and growth.• Provided leadership, education, support, motivation and direction to senior management and direct reports.• Building upon a custom platform designed in-house, utilized key cost drivers in order to build optimized delivery schedules integrating a variety of TL, LTL and contracted Last Mile carriers. • Developed a sales and marketing roadmap to identify core competencies, service gaps, executive skill sets and target verticals. • Built a go-to-market plan which required new marketing materials and overhauls of sales and onboarding process, lead generation, website, and CRM tools. • Aligned pricing, proposals, and final contracts to provide quick, online access and turnaround. • Implemented plan to ramp up sales of transportation services from zero to $320k in six months as an authorized reseller of brokerage services. Set up call center operation by hiring and training initial sales development representatives (SDR). Targeted enterprise sales to secure $3M in contracts during the same period.
