John Crocker Email & Phone Number

Miramar Beach, Florida, United States

Dallas/Fort Worth Area

John is an entrepreneurial, innovative executive with extensive business development experience within the automotive industry. He is an analytical professional skilled in successfully navigating corporations large and small through periods of accelerated growth. His skills include demonstrating marketing and B2B sales strategies, providing collaborative communications focused on building relationships that promote synergy across business lines, creating positive change and employee satisfaction, ensuring cohesive programs, delivering comprehensive business approaches, and growing bottom-line profitability. John has a proven ability in evaluating existing operations to identify inefficiencies and redundancies, implementing continuous process improvement for professional development and business growth.

Dallas/Fort Worth Area

Own and operate an internet-based company providing Livery Service Vehicles globally. Negotiated and establish contacts with industry wide companies to provide comprehensive inventory services to all clients. Communicate with clients to respond to any and all inquiries, as well as provide effective issue resolution. Standardize “Certification Process” operating procedures, policies, and best practices, facilitating training programs to maintain high quality customer service. Innovate marketing and sales strategies based on evolving client needs and industry trends, leveraging various traditional, digital, and social media platforms for effective consumer outreach and improved profitability. Key Accomplishments:• Successfully generated a client base to achieve a large market share worldwide.• Developed relationships with three of the four best livery manufactures which lead to bidding and receiving their customer trade-in’s; obtained inventory that created revenue generation and profitability.• Offered the only “Used Inventory Certification” program in the Livery Industry, solving the industry-wide problem of lack of service-ready pre-owned equipment.• Achieved status of largest pre-owned dealers in the industry in less than four years of operation.• Built a company brand offering the best pre-owned equipment in the world. • Navigated the recession by reducing inventory, employees and facilities before the major pullback in the economy. • Business was consistently profitable each month. • Innovated inventory marketing through the Internet.

Arlington,Texas

Responsibilities: • Hiring all management positions, completing performance evaluations regularly and developing short and long-term goals for each department manager (includes administrative, sales, parts, collision centers and service departments)• Planning and developing short and long-term goals and objectives annually, and submitting time projections to corporate management for approval• Effectively communicating with the comptroller/office manager on a weekly basis to review departmental forecasts and ensure consistency with annual projections• Paying close attention to daily operations, recommending and creating improved courses of action where necessary• Explaining the policies and procedures of the dealership to all employees and following up with employees to ensure that these issues are understood and followed• Providing dealership management with weekly reports on the financial condition of the dealership• Overseeing the monthly financial statement to ensure it is complete, accurate and submitted on time to the management/dealership owners• Coordinating with the business/administrative office to ensure that records and analyses are correctly maintained• Creating and maintaining a good working relationship with lending institutions and manufacturer personnel• Coordinating regular meetings with the managers of each department to ensure their profitability and efficiency• Overseeing the hiring and training of all department managers• Maintaining an enthusiastic attitude to build positive employee attitudes and morale

Dallas/Fort Worth Area

Oversaw daily operations of a Toyota Franchise, managing over 100 employees through effective leadership. Conducted sales management operations for the Jeep Franchise, implementing inventory controls to minimize costs. Developed team members, facilitating promotions to managers. Key Accomplishments:• Recognized as highest in profitability and customer satisfaction in Toyota. • Achieved lowest attrition rates, industry-wide, and improved promotion rates, internally during seven years in the Auto Group. • Ranked first and second in volume for Jeep within Texas; achieved highest gross average per unit, company wide. • Established a profit center with the factory subsidies given to cover carrying costs.• Brought attrition rate to 10% and maintained high levels of CSI. • Recruited employees from businesses beyond the auto industry. • Recognized as a key producer.