Clients: Microsoft, LinkedIn- Global lead for Insights, Analytics, and Measurement projects- Partnered with clients to drive global market expansion opportunities for key business units- Led performance optimization analyses across all client brands, increasing purchases, trials, lead generation, and e-commerce sales for key brands- Worked on launch of Xbox Series X platform across Google properties- Partnered with Product & Engineering teams to develop custom client solutions for Brand Safety, Audience Segmentation, and Lift Measurement

Client: Samsung- U.S. Lead for Analytics and Measurement projects- Partnered with marketing leadership to identify emerging trends and insights to aid mobile launches- Led adoption of Google's Lift Measurement, Online-to-Offline, and Attribution solutions- Served as trusted analytics advisor to client & agency teams- Established measurement frameworks for Search & Online-Offline Video

Client: U.S. Federal Government (USPS, US Army/Navy, VA, Census, Treasury, CFPB, HHS, and more)- Led campaign management & performance optimization duties for U.S. Federal Government clients- Identified campaign growth opportunities and helped elevate Google as trusted partner- Helped educate Federal Government leaders on Google Ads best practices, devised testing plans, and onboarded new campaigns- Worked across all digital channels: Search, Display, Mobile, and Video

Clients: Sharp USA, Northrop Grumman- Managed and led Search, Paid Social, Display, and Video strategies- Served as performance Search lead at agency

Client: Delta Air Lines- Managed performance acquisition campaigns for leading airline brand- Led performance optimization and reporting