In my role at Atlantic Records, I was entrusted with overseeing the creative vision for a diverse portfolio of artists and brands. Reporting to the EVP, Marketing, I managed a substantial budget of $7MM, fostering relationships with major accounts such as PBS, Sony Pictures, Viacom, AOL, and more.Key Achievements:- Orchestrated a 40-show residency at Harrah’s Casino and Hotel in Atlantic City, generating a substantial $1.2MM in revenue.- Led the global marketing campaign for Phil Collins’ 8th studio album “Going Back,” securing a debut sales chart position of #1 in four countries.- Pioneered non-traditional D2F (direct-to-fan) sales initiatives, generating over $750K in new business revenue.- Forged a strategic partnership with PBS, resulting in 1,500 national airings of Straight No Chaser’s “Christmas in New York” DVD, contributing to over $1MM in sales.- Supervised the rebranding and digital marketing campaign for Phil Collins’ website, achieving a remarkable 75% increase in visitors/impressions within the launch month.

At Capitol Music Group/EMI, I continued my journey in marketing leadership, overseeing the creative vision for all artists and brands with an annual budget of $10MM. Reporting directly to the President, I managed a team responsible for various aspects, including product management, tour marketing, physical and digital marketing, advertising/merchandise, and video promotion and production.Key Achievements:- Executive Producer of the first American music video film shot entirely in the People’s Republic of China, ensuring the budget did not exceed 20% in overages.- Played a pivotal role in negotiating the merging of two companies’ marketing departments, resulting in a 75% reduction in costs and the seamless transition to a unified, fully functioning team within six months.

My journey in the music industry started at TVT Records, where I served as Senior Director, Marketing. In this role, I oversaw, managed, and coordinated the development and implementation of all marketing activities, including relationships with various artists. Reporting to the General Manager, I handled an annual budget of $5MM.Key Achievements:- Designed a four-year exclusive distribution deal that garnered over $30MM in net sales.- Led the marketing campaign for Sony Pictures’ theatrical release “Snatch,” contributing to a significant +$30MM in U.S. sales.

Prior to TVT Records, I delved into artist management at Nasty Little Man, where I played a key role in nurturing the career development of recording artists in all aspects of their professional lives.My journey in the industry has been characterized by a relentless pursuit of excellence, a commitment to innovation, and a knack for building and leading high-performing teams. I'm proud of the strategic partnerships I've cultivated, the revenue streams I've generated, and the transformative campaigns I've spearheaded.