John Durack Email & Phone Number

St Louis, Missouri, United States

New York, New York, United States

Directed media traffic process for broadcast, digital, print, and radio assets for Men’s Wearhouse, Jos. A. Bank, Joseph Abboud, Moores Clothing for Men (Canada), and K&G Fashion Superstore brands.ACCOMPLISHMENTS:Challenges: 1. Streamline traffic system to create process efficiencies between cross-functional teams2. Increase traffic management resource visibility within the marketing department3. Decrease media department spend for the distribution of broadcast assets4. Create a more automated delivery system for broadcast creative and traffic instructions Actions: » Bridged communication gaps by identifying process inefficiencies between media, brand, and production teams, and then augmented the traffic manager role by absorbing additional core responsibilities to create a streamlined workflow approach for optimal department resource allocation and time management. » Researched competing spot delivery vendors and identified the best distribution partner based on excellence in client service management, online distribution platform capability/ease of use, and rate card savings. Value Achievements:» Resolved communication breakdown with brand and production teams by managing production delivery dates, due date extensions, spec requirement requests, and vendor standards compliance approvals. Mentored brand coordinators on media plan methodologies, and eliminated translation and production costs for redundant versions of broadcast creative based on media strategies.» Increased media department savings $1.7 Million through contract negotiations for broadcast asset distribution. Implemented Freewheel traffic module to align with vendor distribution platform, increasing market/station delivery accuracy and cutting asset delivery time by 50%.

Detroit, Michigan

Managed traffic coordination, network approvals, and vendor delivery on a large volume of national broadcast creative.Client: Chevrolet

Bingham Farms, Michigan

Managed traffic workflow for regional and national accounts, coordinating with ad agencies and clients to secure and implement broadcast creative.» Named "Specialist of the Month" four times for excellence in job function, team collaboration, and client service.Clients: Connecticut Lottery, Mohegan Sun, Subaru

Bachelor Of Arts (B.A.), Photography

Education record