Product Manager
DIGITAL PRODUCT MANAGEMENT • Managed iterations, migration, global rollout and monitoring of both Aveda’s loyalty, and salon commission products.• Directed 3rd party platform integration of our loyalty program, leveraging our PM, BA, FE, BE, DB resources to ensure detailed user stories, wireframes, ux, design, scope, backlog grooming, road maps, & estimates in an agile environment.• Tracked post-launch KPI’s, metrics and sales to gauge product performance and determine phase 2 requirements for integrated API monitoring, development of a contingency plan for vendor outage, enrollment reconciliation reports & more.• Developed a salon facing commission report page to help affiliates track lift in sales from their marketing activity as well as delivered a detailed stakeholder report to understand what parts of the programs are most effective.• Contributed to the increase of commission-based online sales per brick and mortar location by 49% Salontoday.com.• Identified and conceptualized an innovative approach to our brand’s high-level requirements, often delivering a UX beyond stakeholder requirements, in member account pages, Omni channel integration & shopping cart enhancements. • Understand what necessitates approvals from legal, internet security, brand finance and when assumptions suffice.• Track and execute CMS enhancement requests for both salon facing CMS and Drupal CMS for our global markets.ACOMPLISHMENTS
