John Murphy Email & Phone Number

Shrewsbury, Massachusetts

Responsible for the promotion and sale of Abintra's innovative web based Work Place Intelligence tools for Real Estate and Facility teams.

Fort Mill, South Carolina

Directed team of 3 Product Managers through product development; post sales product support activities and all phases of product development cycle for a $45M revenue stream. Identified product requirements based on customer application needs, competitive positioning, cost criteria, pricing strategy and market opportunity. Wrote field communications regarding product updates to partners, Resellers, Sales Associates and Technical Staff. Established product pricing and discount levels for Partners and Resellers using historical sales performance and profitability criteria. Wrote and presented product training materials to Partner and Resellers communities detailing product functionality, application environments, target market opportunities and competitive positioning. Directed Web Site design team regarding product functionality, market positioning and navigation requirements for company Web site. Created and presented product line content, target markets, application environment, successful implementation stories and competitive environments to domestic and international Sales teams. Created product promotional content for Trade Show literature and booth themes. Coordinated with outside marketing firm to establish priorities, budget requirements, marketing positioning statements and technical content. Established product line re-branding requirements and priorities through corporate marketing organization using revenue potential and product functionality as basis for prioritization.

Manage a team of 4 Product Managers and a Product Specialist overseeing a product line of 14 products and their associated accessories. Direct and guide Product Managers through all phases of the Product Development Cycle, including OEM related activities, in support of a $100M revenue stream. Establish product line portfolio and set Mobile product Road Map requirements with targeted delivery dates by providing financial and tactical justification to Executive Management. Establish product line forecast and demand planning requirements on a monthly basis. Track and report product line revenue performance versus Board of Director and Executive Management requirements. Coordinate with other department managers and directors to establish manpower and resource requirements in support of all product development and support requirements including; Electro/Mechanical Engineering design requirements, Application Engineering requirements and Product Qualification test criteria. Represent the corporation as Product Management representative for key Alliance partnerships. Serve as key interface for European, Latin American and APAC Product Management teams.

Managed the Product Development and release of Portable Bar Code Printer Products. Identified product requirements based on competitive positioning, cost criteria, pricing strategy and Market opportunity. Wrote associated Product Sales support literature. Established and Managed Product Launch and Customer Beta Test requirements. Partnered directly with VAR and Channel partners to ensure product availability and information was readily available for cultivating revenue opportunities.

Managed the introduction of PC Products commensurate with Corporate Client/Server requirements. Wrote and published all associated Product Collateral. Establish Product sales price and profit margins required to support/expand the Business unit’s revenue stream. Partnered with Manufacturing and Purchasing to manage inventory position during all phases of the product development cycle.

Managed the worldwide technical direction throughout the Standard Development Life Cycle for Personal Computers, Peripheral Storage Devices and small CPU systems. Developed, implemented and managed worldwide 30-product support plans through the direction and coordination of product support teams.

Mba, Business Administration

Executive Masters program with concentrations in Marketing and Business Development

Ba, English

Activities and Societies: Soccer, TheatrePrimarily concentrated on literature in variety of eras and genres from early American Novel.