John Entwistle Email & Phone Number

Whistler, British Columbia, Canada

Lead Origin’s brand strategy, comms planning, and the development of content strategies for our clients, the management of Origin’s social media team, and the management of key client relationships that demand an integrated approach to marketing. The Content Strategy Director is instrumental in the strategic execution of creative, most especially content, across projects and campaigns. Working between Origin’s clients, Account Service and Creative teams, the Content Marketing Director sits at the intersection of ideas and media, partnering closely with the Account Directors, Creative Directors and partner media and PR agencies to ensure a comms idea is properly integrated across the channels that best meet a brand’s communications tasks. Clients and Projects: - Grand Targhee Resort: Brand Strategy, Brand Development, Campaign Strategy, Content Production- State of Arkansas Dept of Tourism, State Parks, and Heritage - Brand and Campaign strategy- Aspen Snowmass: Winter Brand Campaign Concept and Execution- LL Bean: Content Strategy Framework Development and Brand Content Strategy- Western National Parks Association: Brand Strategy- Brighton Resort: Brand Strategy- Fleet Feet: Content Strategy Framework and Hero Brand Creative Strategy- Smartwool: Content Strategy and Community Management- Whistler Blackcomb: Brand Strategy, Content Production, Seasonal Campaigns, Tactical Creative- Banff Lake Louise Tourism: Seasonal Brand Campaign Strategy- Tourism Whistler: Brand Content Strategy, Social Content Strategy, Social Content Execution- Ski Big 3 (Banff/ Lake Louise/ Sunshine): Brand Campaign Strategy and Content Production- Mike Wiegele Helicopter Skiing: Marketing Strategy, Brand Campaign Strategy- Silvercore Outdoors: Content Strategy, Social Strategy, Community Management- Tourism Vernon: Brand Strategy, Brand Creative, Comms Strategy- The Lake Louise Ski Resort: Seasonal Campaign Strategy- Silverstar Resort: Seasonal Campaign Strategy

Whistler B.C.

Account Director and Strategist leading account planning and marketing strategy. Origin is an outdoor-focussed, digitally-driven content, creative and marketing agency. Simply put, we inspire people to get outside. Clients:- Destination Canada- Fleet Feet- LL Bean- Mike Wiegele Helicopter Skiing- Ski Big 3 (Banff Sunshine, Lake Louise, Norquay)- Vail Resorts (Vail, Beaver Creek, Whistler Blackcomb, Park City, Breckenridge, Keystone, Okemo, Jack Frost, Liberty)- Whistler Blackcomb- Park City Mountain- Breckenridge- Castle Mountain Resort

Whistler, British Columbia

Account Supervisor responsible for Whistler Blackcomb, Park City Mountain, Smartwool Canada, Whistler Golf Club, and Origin marketing accounts.

Whistler, British Columbia

Origin Design + Communications is a team of mountain resort, outdoor sports and tourism marketing professionals. We build strategic brand experiences for our clients through print, broadcast and on-line advertising, experiential marketing, branded content development and interactive design, development and communications. Since the opening of our first office in Whistler in 1993, we’ve managed to carve out a reputation as one of North America’s foremost industry experts. And today, with offices in Whistler and Montreal, a client roster that reads like a veritable who’s who of mountain sports and resorts, and a 20-person team of strategic and creative specialists, Origin has become renown for its insight—our unique ability to understand the true nature of our clients’ business.

British Columbia, Canada

Photographer with an in-depth understanding of marketing and outdoor sport.Second Place - Deep Summer Photo Challenge, Crankworx Whistler 2018Clients include: Whistler Blackcomb, Tourism Whistler, Breckenridge Mountain, Park City Mountain, Subaru Canada, ONEUP Components, Commencal Bikes, Norco Bikes, CMH Heli-Skiing.Published work: Mountain Life Magazine, Powder Magazine, Ski Magazine, Westjet Magazine, SBC Skier, Six Star Magazine, Forecast Ski MagazineSharing my work through entwistlephoto - Instagram, twitter, Facebook, .com.www.entwistlephoto.com

Vancouver, Canada Area

- Content and PR strategy development for US and Canadian markets- Key PR contact point for North America- Social Media and Community Management- North American ambassador program development- North American event support

Cmh Adamants Lodge, Revelstoke B.C.

Ensure smooth operations of retail and equipment at the CMH Adamants Lodge.

Vancouver, Canada Area

Enterprise Business Analysis: Working with all key stakeholders across complex organizations to fully understand business requirements and pain points. Leading structured, multi-day discovery sessions to ensure that all necessary requirements are captured.Platform Expert: Specializing in Salesforce.com and ExactTarget Marketing cloud, I am constantly staying up to date with platform enhancements, features, and certifications in order to be able to present the best possible solutions to our clients. Solution Development: Putting together business analysis and platform expertise to create innovative, cost effective, efficient solutions for our clients. Taking in to account security, scalability, and process for some of our largest, most complex projects. Solution Documentation: Documentation of solution architecture to ensure successful knowledge transfer to project teams and effective communication to all levels of stakeholders.

Vancouver, Canada Area

Business Analysis - Working with you to understand existing business processes, and aligning technology to erase the pain points.Planning - Plan the solution, plan the project, plan the successProject Execution - Git-er done! Pulling in the finest resources I have ever worked with from the Traction team to make sure that we are executing on what was determined in the planning phase.Client Management - When you ask, "Who is our main point of contact at Traction?" Look no further.

Banff Alberta

-Project lead on implementation of Eloqua and Salesforce.com-Develop and Monitor CRM strategies, Web Analytics, Social Media Strategy-Chair weekly “E-Team” meetings with cross functional team relating to Web/ SEO, Email, CRM, and Social-Manage CMH Social Platforms (Facebook, Twitter, Instagram)-Report on a monthly basis to parent company, Intrawest-Hosted CMH promotional events across North America with 20-250 attendees-Managed film shoot with Redbull Media house – 5 Professional athletes, 3 videographers, 2 photographers. Managed logistics, Helicopter Time, Lodging, and Shot Lists

8 month marketing CO-OP placement at CMH Heli-Skiing. Credited with University of Calgary CO-OP Education Program. Main areas of focus:- Analytics/ Reporting- Social Media Strategy- Blog Writing/ Content Creation- Advertising design/ Campaigns

Calgary, Canada Area

Lead club to a successful year. Directed a team of 13 executives to achieve club goals. - Hosted largest industry night in club history with 9 guest speakers from local tourism businesses.- Worked with University Faculty to preserve Tourism Program- Grew club membership by 100 students

Managed all details pertaining to club membership and executive functions,

Kelowna, B.C.

Sold high end sporting goods with a very high level of customer service. Created a business marketing plan for store expansion to second location.