Marie Bailey Email & Phone Number

Whistler, British Columbia, Canada

Vancouver, Canada Area

Develop marketing strategies to promote the Canucks brand and build long term fan loyalty Work with a media planner, media partners and internal departments (e.g. in-arena, website, email) to execute campaigns, including budget management and asset inventory management.Work with Corporate Partnerships department to develop co-branded opportunities and.

Vancouver, Canada Area

Implemented grassroots B2B marketing campaign to drive website traffic and incoming sales calls for the company. Channels included SEO, Google Adwords, LinkedIn ads, Content Marketing Wrote content for promotional materials including the website, e-newsletters, social media posts, press releases and speaking opportunitiesUsed Google Analytics to determine.

Guildford, United Kingdom

• Responsible for driving digital marketing campaigns of EA PC titles (incl. The Sims 3, Dragon Age and Mass Effect 2) via digital retailers (e.g. Steam, Direct2Drive)
• Worked with retailers to create promotion strategies such as exclusive pre-order packages
• Planned and executed the asset release schedule
• Created presentations to showcase new software to retailers
• Contributed towards growing EU digital consumer base
• Tracked relevant competitive and consumer data to define target consumers and behavioural patterns

Guildford, United Kingdom

• Managed launch of new product releases including Harry Potter & the Half Blood Prince and all Hasbro licensed games (Family Game Night, Littlest Pet Shop)
• Acted as a point of contact between development and the territory marketing teams, dealing with enquiries and requests
• Developed partnership with Hasbro to conceive and write plans for joint marketing campaigns
• Project managed participation in industry events. Keep a diary of key events. Set deadlines and tracked code and assets.
• Managed internal teams and external agencies to create assets for above and below the line marketing activities
• Explored and executed packaging options – peripherals, hard and soft bundles

London, United Kingdom

• Key point of contact between the NA marketing team and European territory marketing teams on all Rockstar Games releases, including Grand Theft Auto IV, Bully, Midnight Club LA and Manhunt
• Co-ordinated marketing communications and tailored them to local markets including online, press, radio, sales promotion and PR activities
• Ensured territory marketing teams were kept aware of any activity or event
• Managed localization of marketing and sales assets, including artwork proofing and legal approvals
• Developed online initiatives – pan European media buys, analysis of Nielsen data and competitors’ behaviour
• Project managed Rockstar’s presence at trade, press and consumer events

London, United Kingdom

• Assisted Head of European Marketing on all Rockstar Games releases including, Grand Theft Auto Vice City Stories, The Warriors, Midnight Club 3
• Coordinated all online marketing and PR activities across Europe and Australia to ensure alignment with the product positioning and marketing strategy
• Maintained accurate database of all marketing and PR activities
• Managed ordering, invoicing and stock taking of branded premium items
• Managed flow of marketing assets between internal and external parties
• Demonstrated strong planning and organizational skills with a high degree of detail

London, United Kingdom

Bsc (Hons), Business Studies

Bachelor Of Commerce, Marketing