John Hoffmann Email & Phone Number

Cleveland, Oh, Us

Developed and implemented comprehensive marketing communications plans that align with Basler Electric's overall marketing strategy and business objectives. Oversee the creation and distribution of high-quality marketing materials, including social media content, website content, and brochures.Manage Basler Electric's social media presence, engaging with followers, building relationships, and promoting brand awareness. Collaborate with cross-functional teams, including sales, product marketing, and engineering, to ensure consistent messaging and alignment across all channels. Track and analyze the performance of marketing communications campaigns, providing insights to inform future strategies. Continuous education to capitalize on the latest marketing communications trends and technologies.

Wisconsin Rapids, Wi, Us

I led a team of creative professionals to develop tactical and strategic planning and execution of all university marketing and communication assets. These included enrollment marketing campaigns, public relations, media relations with regional outlets, all print publications, digital marketing, social media campaigns on Twitter, Facebook, and LinkedIn, optimizing content on the university website, and alumni and foundation communications. This role provided excellent exposure to managing a team in a fast-paced environment which required strong project management skills and the ability to balance multiple priorities to meet deadlines.

Allentown, Pennsylvania, Us

I was responsible for strategic marketing plans, business development, and new product development and commercialization of industrial equipment using a stage-gate process. This position required strong business acumen to execute the market research and financial analysis to properly position new products into the appropriate segments. Championed the development of all marketing assets, advertising, SEO, and voice-of-customer analysis to support the business plan. I am skilled in leading international cross-functional teams to launch new products and services.

Allentown, Pennsylvania, Us

Manage all marketing programs for OEM segment of membranes business.

Lebanon, Missouri, Us

Managed all aspects of marketing initiatives, including: advertising, promotion, web-based activities, e-commerce, new product development, and new market development. Direct sales and sales management for remote agents.

Us

This was an entrepreneurial position that required me to assemble all technical requirements, develop a product line, create all branding and marketing materials, and drive top-line growth. Direct report to CEO.Managed all operation of business unit including: Developed comprehensive marketing research and strategy, Managed all marketing, branding,and promotions. Developed product extensions and affiliate program, Contracted manufacturing for complementary products in Europe and North America

Managed 12-state territory of top-tier customers. Expert in environmental compliance, chemical process control, and color management systems.

Developed and maintained databases for competitive products.Developed marketing collateral for all chemical productsCoordinated new product launch and trade show activities.Cross functional as safety manager in manufacturing plant. Developed and maintained all safety testing and training programs.Globally savvy management liaison regarding technical issues.Technical support for chemical manufacturing and sales.ISO 9002 internal auditor.

Buena Park, Ca, Us

Home based technical services for 135 customers in 3 states.Electromechanical and chemical technical services.Developed and maintained working relationships fostering increased capital equipment sales.Worked independently with remote supervision

Masters, Marketing

B.S., Engineering Technology

B.A., Business Management

Education record