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Mission driven professional | Strategic planner | Researcher and writer | Adept at delivering high quality content for internal stakeholders | Experience working with university faculty and students as an adjunct instructor of marketing | Ability to juggle multiple, urgent competing priorities and collaborate effectively with senior leaders | Ability to understand complex technical and regulatory topics and create insightful thought leadership papers | Organized, structured project manager | Strong computer skills | Innovator20+ years in tech marketing, communications, partner development, and sales driving 15-25% YOY growth, leading strategic programs, executing collaboratively in startups to global companies.Leadership roles spanned Global VP, Sustainability Product Marketing in SAP’s Sustainability Marketing & Solutions team; Strategy, transformation, and regional growth in the SAP University Alliances/Next-Gen program; Software sales at SAP and other enterprise software vendors; Sales and marketing in tech and distribution; Consulting.Cross disciplinary, global, and critical thinker. Combines business acumen with an understanding of how technology can enable transformative differentiation to simplify, position, and communicate offerings to achieve market leadership. MBA w/ high honors, Tuck School of Business at Dartmouth. MS, University of Michigan. BS, Michigan State University.
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Global Vp, Sustainability Product MarketingSap Mar 2020 - Apr 2024Walldorf, Bw, DeDrove product marketing for SAP Sustainability Control Tower across key milestones from market updates to the digital customer journey, demonstrating deep customer, competitor & market understanding at each step. Contributed to the global sustainability marketing plan. Delivered on growth priorities for sustainability and ESG reporting in partnership with stakeholders in GTM, solution management, and cross-topic integrated demand programs.Led SAP Purpose Network Live in 2020, delivering 100+ virtual thought leadership sessions, engaging 6,000+ attendees. -
Vice President, Strategy And Transformation, Sap Next-GenSap Mar 2019 - Mar 2020Walldorf, Bw, DeFrom 2016 to 2020: Drove strategy and transformation initiatives to open SAP Next-Gen labs at universities enabling companies to work with next generation innovators; SAP Next-Gen chapters at lighthouse universities scaling adoption of learning content and offerings; and global startup communities to foster the next generation of purpose driven entrepreneurs. Also served as the global SAP Next-Gen communications lead.Between 2010 and 2020: Drove 15%+ YOY growth in SAP University Alliances member institutions and 8% YOY growth in countries in the global community.
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Sr. Director, Strategy And Transformation, Sap Next-GenSap Jan 2016 - Mar 2019Walldorf, Bw, De
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Sap University Alliances Lead For Top University Engagement And Regional Director U.S. Ne & CanadaSap Jul 2010 - Dec 2015Walldorf, Bw, De
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Account ExecutiveSap Aug 2007 - Jul 2010Walldorf, Bw, DeDrove license renewals and sales of new solutions at established and net-new accounts in the Northeast U.S. region, spanning tech, construction, retail, and distribution industries.
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Adjunct Instructor In MarketingUniversity Of New Hampshire Peter T. Paul College Of Business And Economics Aug 2014 - May 2023Durham, Nh, Us -
Adjunct Faculty MemberUniversity Of Vermont Grossman School Of Business Jul 2018 - Aug 2018Burlington, Vt, UsTaught "The Business of Sales," an introduction to professional, consultative selling.
John Baxter Skills
John Baxter Education Details
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The Tuck School Of Business At DartmouthGeneral -
University Of MichiganGeotechnical And Geoenvironmental Engineering
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Michigan State UniversityCivil Engineering
Frequently Asked Questions about John Baxter
What is John Baxter's role at the current company?
John Baxter's current role is Strategic Marketer. University Instructor of Marketing. Researcher..
What is John Baxter's email address?
John Baxter's email address is jo****@****sap.com
What is John Baxter's direct phone number?
John Baxter's direct phone number is +161066*****
What schools did John Baxter attend?
John Baxter attended The Tuck School Of Business At Dartmouth, University Of Michigan, Michigan State University.
What are some of John Baxter's interests?
John Baxter has interest in Crowdsourcing, Sales Effectiveness, Design Thinking, Big Data Research And Co Innovation, Student Career Readiness, Student Entrepreneurship.
What skills is John Baxter known for?
John Baxter has skills like Sap, Sales, Marketing, Cloud Computing, Strategy, Teaching, Business Process, Research, Student Entrepreneurship, Design Thinking, Analytics, Sap Products.
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