Supervised contract and employee designers and developers to build and maintain new and existing web applications and messaging systemsManaged web applications, comprising the creation of features, refreshment of functionality and content, integration with clients’ vendors, and addition of procedures for system and staffEstablished standards for documenting website information architecture, layout, content, and functionality; trained account staff to complete for creating and updating websitesTrained and directed account staff to develop search engine marketing campaigns and use and understand Google and Bing advertising interfaces (AdWords and AdCenter); instituted advertising on Facebook and supervised campaignsDesigned and oversaw systems for collecting leads, identifying what source generated each lead and whether a lead became qualified, delivering qualified leads to the appropriate partner, and following that partner’s progress with each leadDetailed and enacted email and SMS customer retention programs, which also monitored results of call-to-action with potential follow-upImplemented email programs to generate new customers by directing leads to a variety of websites to request information, register themselves, or submit qualifying surveysEstablished a template for creating and modifying a series of performance and demographic reports and processes for collecting presented dataConducted ad hoc and periodic quantitative analysis of all projects, providing visual and tabular results along with written and verbal interpretationsSupervised the design and execution of surveys and performed analysis of the resultsCombined a variety of data sources to create projections, benchmarks, and actionable recommendationsCollaborated on qualitative market research, including the composition of interview and focus group discussion guides, observation of the research, recommendations of further investigation, and analysis of the results

Composed requirements documents for the information architecture, layout, content and functionality of all externally and internally developed applications based on market research, strategic goals, elucidation sessions, and iterative feedbackManaged inside designers and developers and vendors in web application development by scheduling work, assigning tasks, tracking progress, monitoring risks, minimizing obstacles, and approving releaseDesigned, documented and supervised development of a web-based application to track and control the activities of the customer service group, encompassing processing mail, conducting calls, processing payments, and performing marketing campaignsDevised certification process for client’s vendors through the sequential online delivery of videos, quizzes, and ensuing completion certificates, combined with processes for notifying trainees, tracking progress, and delivering certificates to the clientDesigned and supervised development of a web application for administering client projects, comprising vendor management, user management, document storage and delivery, messaging, client-facing report generation, storage and delivery, and a record of all user contactsManaged client’s multiple vendors through the development, integration and implementation of a lead-generation website, a lead administration website, a call center, and a search engine marketing campaign Developed and optimized Search Engine Marketing campaigns, involving ad copywriting, keyword research and selection, ad group composition, and the creation and tuning of bidding strategies and budgetsRemade existing market research survey process to work on a third-party web application to reduce costs, encourage compliance, streamline data collection, and improve data integrity Conducted quantitative analysis of market and sales data, website usage, lead development and conversion, and other collected metrics for regular, ad hoc and project reporting

Oversaw quality assurance activities for all developed software. Created help documentation on selected websites. Worked with development team on evaluation, design and implementation of securities data search engine

Managed the development and maintenance of two clinical research patient tracking and data collection applications and a medical education website Defined and documented business requirements for all applications, and translated requirements to technical specifications for programming staffDesigned and executed test plans for new releases of each application

Hired and managed QA team, and led selected personnel from all business units in testing initiatives Gave final production readiness approval for new releases, guided development process with outside vendors and produced weekly status reports for management outlining Technology’s progress on all ongoing projectsParticipated in requirements gathering with software and business development staff, including reviewing and recommending changes to software design based on and strategic goals and consistency with existing applicationResearched, evaluated, and provided final purchase recommendation on third-party software productsDesigned, implemented, and performed all aspects of the software QA process

Supervised production scheduling, price quoting and order processing, and led the cost-benefit analysis, design, and implementation of all new proceduresWorked with clients and sales staff to ensure compliance with their expectations, including evaluating impact on marketing and production, projecting costs and potential price changes, and modifying existing manufacturing and account management processes