John Figueroa Email and Phone Number

Vine and Branch provides product design and creative services for companies and individuals to reach, engage and grow with their customer base.• Collaborated with multi-disciplinary teams to enhance the product design of an AI based, copper mining operations platform that can forecast and alert mine business operators of upstream/ downstream production challenges and make operational cost-saving recommendations• Lead the digital front door product design process for Tucson Medical Centers by integrating user journeys and healthcare platforms into a single website design (hello.tmc.com) for their Hospital and Clinics• Provided product branding and design services to the startup Sage/Conduit Network, that facilitated investors understanding of the decentralized ecosystem that rewards organizations for doing good transparently• Designed the mobile-first e-commerce site for a premier northwest organic farm, enhancing the user experience by simplifying paths to purchase their products, book their events venue and reserve RV slots on the Ranch for their vacation stays.• Lead the website brand redesign efforts for a premier hospitality company, Campbell’s Resort and Events Center ahead of their 125-year anniversary as well as a rebrand of their flagship food and beverage restaurant, The Pub & Veranda.

• Provided product design consulting for a product platform experience comprised of that reduces Revenue Cycle Management (RCM) costs within healthcare organizations at Tegria• Led UX/UI design consulting initiatives in the creation of a US-based Marketing as a Service portal to enhance the self-service capabilities for team sales initiatives.• Collaborated on an IoT-driven solution demo highlighting an international aquaculture operation, leveraging Microsoft Azure and AI platforms• In charge of creating the user interface design and visual brand identity for Acueos, a decentralized marketplace protocol startup for lenders and borrowers of crypto assets on the EOS blockchain

• Provided direction for the Creative and Digital Experience Design team engagements for iSoftStone Inc.'s Global Business Division• Directed motion graphics and video production to produce corporate and partner solution videos• Traveled nationally and internationally to provide creative direction on client project engagements and for customer sales pitches• Led multi-disciplinary teams in designing an enterprise-wide web platform and media channel launch campaign for Microsoft's Data & Analytics team• Led the design of digital passenger experience solutions for Boeing Commercial Aircraft's 787 Dreamliner• Established cohesive visual brand languages across digital and print channels for iSoftStone's Global Business Division• Launched Silk Digital, an internal digital experience design agency, providing leadership, support for cross-disciplinary delivery teams and strategically translating client’s business needs into creative solutions

• Participated in weekly leadership meetings to align on customer project pipeline needs, creative project schedules, resource availability and internal corporate team support• Led bi-weekly creative team meetings to review assigned customer project deliverables, fostering a collaborative environment, while supporting our relationships with customer, colleagues and company leaders• Lead post-acquisition corporate brand identity rollout efforts through the design and development of new marketing collateral and interior design guidance for the company office space and executive briefing center • Provided creative direction and contributed on key customer engagements such as the redesign of AT&T’s Developer Portal• Created interactive prototypes game experiences for Microsofts’ Surface tables to showcase new on-board hospitality revenue streams for Norwegian Cruise Lines

• Designed and created an interactive mobile game prototype for the Edgar and Holy Martinez Foundation to further their community engagement after his retirement from Major League Baseball• Created the user experience and interface design of an enterprise-wide collaboration portal experience for the Microsoft Community Launch team to engage and support their digital platform evangelism initiatives worldwide

• Oversaw the entire lifecycle of our national and international web projects, from conception to launch, ensuring seamless collaboration between creative, technical and business stakeholder teams• Provided product design direction for designers and developers by defining UX, UI patterns, participating in usability tests and quality assurance checks throughout the product development process. • Collaborated closely with the Creative Services Manager to drive strategic decision-making and push the boundaries of what's possible in digital experience design

• Spearheaded cross-functional collaborations with Software Engineering and Research teams to conceptualize and develop cutting-edge product design prototypes, fostering innovative solutions through rigorous usability testing in immersive focus group environments.• Lead the comprehensive user interface redesign initiative, elevating Coinstar's kios brand identity and overseeing the nationwide rollout of enhanced coin counting and prepaid product kiosk user experiences across the extensive network of over 12,000 machines internationally.• Enhanced Public Relations strategies by conceiving and implementing impactful campaign concepts, crafting interactive press kit materials, and designing micro-sites that amplified brand messaging and engagement.• Designer and developed targeted HTML email campaigns for product marketing teams, conducting market research to identify optimal services and developing bespoke templates that consistently delivered high conversion rates.• Directed high-profile photo and video shoots showcasing coin-counting kiosks and talent, resulting in a dynamic inventory of stylized imagery for various communications channels. This strategic visual content played a pivotal role in reinforcing our brand presence, including the creation of eye-catching videos featured on the iconic NASDAQ digital billboard in Times Square, NYC.

• Designed, produced and attended press checks for national and international coin counting kiosk print signage and marketing collateral materials.• Designed and developed a “download center” website for internal and external partners to download print ready promotional artwork for use in their retail establishments.• Lead the transition design and production efforts for handling national and regional promotions running on kiosks from animated gif’s to motion graphic animations.

• Create websites aimed at showcasing various software product lines and providing existing customers with additional downloadable content.• Redesign strategic genealogy data partner website, simplifying the on-line purchase process and improving general site navigation.• Serve as liaison between web team and art department, establishing a workflow for optimizing graphics to cut production time for the web team.• Design seasonal HTML e-mail promotions offering bundled software products to registered customer and user base.• Spearhead the full content creation of user interface screen flows with supporting information graphics, various thematically styled web page templates with curated imagery and graphics libraries for WebStudio2.0, a WSYSWIG web page creation software product.• Create prototype user interface design concepts based on UX team wire frames for product visioning and executive budgeting presentations.