John Fitzgerald Email and Phone Number

-Craft strategic digital marketing and communications plans for high-profile clients, including New York University, Montefiore Medical Center, and Albert Einstein College of Medicine.-Direct cross-functional team of 25 creative/marketing professionals, to plan, produce, and promote projects.-Formulate public relations strategies and media pitches that have earned coverage in The New York Times, National Public Radio, FoxNews, ESPN, and numerous local and regional outlets.-Develop digital growth marketing strategies, leveraging email marketing, search engine optimization, and PPC (Facebook, Instagram, LinkedIn, and Twitter Ads), to increase sales, membership, and brand awareness.

-Founded 501c3 charitable organization to aid international youth baseball programs in Europe and Africa.-Serve as public spokesperson for organization, appearing on locally and national TV and radio.-Develop and manage digital marketing and CRM strategies and tactics for fundraising and recruitment of volunteers, including Facebook Page with over 4,800 fans and an average reach of 25,000/month.-Design and produce printed marketing materials, including event signage and direct mailings.-Coordinate international travel for 20-30 American coaches and players to conduct baseball camps and clinics in Europe each year.

-Developed digital marketing and communications strategies in partnership with leadership and department heads to enhance promotion of the Center's initiatives to internal and external stakeholders.-Created and managed a content calendar for all internal and external communications throughout the organization.-Directed content development in coordination with subject matter experts within the developmental disability, autism, and early childhood development sectors, for social media, website, press releases, and external communications pieces.

-Directed the organization’s social media video content production and distribution calendar.-Collaborated with service line leadership and marketing managers to develop social media content strategies.-Managed Montefiore’s YouTube channel, including engagement, asset management, and analytics.

-Directed all creative services video projects, including the vetting, hiring, and management of external video vendors and production crews.'=-Implemented workflow management and digital asset management (DAM) platform, in collaboration with IT department, for all archival and current video projects. -Developed social media strategy and content for key service lines, including pediatrics, heart, transplant, cancer, orthopedics, and neurosciences, driving a 250% increase in web-based new patient inquiries.-Managed implementation of new branding guidelines on video, photo, and social media projects.-Performed data collection, analysis, and reporting to provide insight on the effectiveness of digital campaigns and recommendations for improvement.

-Created and implemented organic and paid digital marketing strategies for local small businesses.-Website development and Search Engine Optimization (SEO).

-Produced documentaries and corporate video for clients, including Optimum and Archdiocese of New York. -Worked crew roles on films and TV series produced by 20th Century Fox, Touchstone Pictures, and ABC-TV.-Produced 10-episode TV series, “Playing for Peanuts.” Over 22 million YouTube views and 14k subscribers.-Produced the world’s first live Twitter broadcast of a professional sports event (2009).