John Fitzgerald Email & Phone Number

-Craft strategic digital marketing and communications plans for high-profile clients, including New York University, Montefiore Medical Center, and Albert Einstein College of Medicine.-Direct cross-functional team of 25 creative/marketing professionals, to plan, produce, and promote projects.-Formulate public relations strategies and media pitches that have earned coverage in The New York Times, National Public Radio, FoxNews, ESPN, and numerous local and regional outlets.-Develop digital growth marketing strategies, leveraging email marketing, search engine optimization, and PPC (Facebook, Instagram, LinkedIn, and Twitter Ads), to increase sales, membership, and brand awareness.

United States

-Founded 501c3 charitable organization to aid international youth baseball programs in Europe and Africa.-Serve as public spokesperson for organization, appearing on locally and national TV and radio.-Develop and manage digital marketing and CRM strategies and tactics for fundraising and recruitment of volunteers, including Facebook Page with over 4,800 fans and an average reach of 25,000/month.-Design and produce printed marketing materials, including event signage and direct mailings.-Coordinate international travel for 20-30 American coaches and players to conduct baseball camps and clinics in Europe each year.

New York City Metropolitan Area

-Developed digital marketing and communications strategies in partnership with leadership and department heads to enhance promotion of the Center's initiatives to internal and external stakeholders.-Created and managed a content calendar for all internal and external communications throughout the organization.-Directed content development in coordination with subject matter experts within the developmental disability, autism, and early childhood development sectors, for social media, website, press releases, and external communications pieces.

New York, United States

-Directed the organization’s social media video content production and distribution calendar.-Collaborated with service line leadership and marketing managers to develop social media content strategies.-Managed Montefiore’s YouTube channel, including engagement, asset management, and analytics.

Bronx, Ny

-Directed all creative services video projects, including the vetting, hiring, and management of external video vendors and production crews.'=-Implemented workflow management and digital asset management (DAM) platform, in collaboration with IT department, for all archival and current video projects. -Developed social media strategy and content for key service lines, including pediatrics, heart, transplant, cancer, orthopedics, and neurosciences, driving a 250% increase in web-based new patient inquiries.-Managed implementation of new branding guidelines on video, photo, and social media projects.-Performed data collection, analysis, and reporting to provide insight on the effectiveness of digital campaigns and recommendations for improvement.

-Created and implemented organic and paid digital marketing strategies for local small businesses.-Website development and Search Engine Optimization (SEO).

Greater New York City Area

-Produced documentaries and corporate video for clients, including Optimum and Archdiocese of New York. -Worked crew roles on films and TV series produced by 20th Century Fox, Touchstone Pictures, and ABC-TV.-Produced 10-episode TV series, “Playing for Peanuts.” Over 22 million YouTube views and 14k subscribers.-Produced the world’s first live Twitter broadcast of a professional sports event (2009).

Ba, Marketing Management, 3.34

Master'S Degree, Communication And Media Studies