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John Gusiff Email & Phone Number

Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI | at Customer Centric Solutions LLC
Location: Greater Seattle Area, United States, United States 26 work roles 1 school
1 work email found @mcorp.cx 2 phones found area 415 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Role
Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI |
Location
Greater Seattle Area, United States, United States

Who is John Gusiff? Overview

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John Gusiff is listed as Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI | at Customer Centric Solutions LLC, based in Greater Seattle Area, United States, United States. AeroLeads shows a work email signal at mcorp.cx, phone signal with area code 415, and a matched LinkedIn profile for John Gusiff.

John Gusiff previously worked as Chief Experience Officer | CX Strategy | Brand Loyalty | JTBD | BeSci | Experience Design | at Customer Centric Solutions Llc and Certified makeit Behavioral Design Instructor at Make It Toolkit. John Gusiff holds Bachelor'S Degree, Economics/Computer Science from Claremont Mckenna College.

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{first_initial}{last}@mcorp.cx
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Profile bio

About John Gusiff

The focus of my career has been helping companies deliver on their brand promise, drive sustainable grow through customer acquisition, service, and retention strategies. Our website: www.customercentricllc.comClients have included Honda, Canada Goose, Disney, ecobee, Gap Inc. Family of Brands (Gap, Banana Republic, Old Navy, Piperlime, Athleta), ecobee, ebay, G Adventures Travel, Kaiser Permanente, JMMB Financial, lululemon, Philips Electronics, Porch.com, Royal Ambulance, Shaklee Corporation, and Ticketmaster.Helping companies:- Build a better understanding of target customer expectations, desires, functional and emotional wants & needs;- By customer segment, build an understanding of what motivates them to hire your product or service, fire your competitors, as well as the different loyalty drivers that keep them coming back;- Leverage the power of storytelling to help cross-functional teams (marketing, sales, and service) align around what matters most to customers at different points in their customer journey;- Align executive stakeholders and cross-functional teams around how to best deliver on their brand promise at critical moments along the customer journey;- Ideate on the most cost-effective ways to deliver new and improved customer experiences, across physical and digital channels, since sometimes the most innovate solutions can be simple and easy to implement;- Leverage the Design Sprint process to quickly prototype and test ideas with customers in order to learn fast and identify the best ideas to move forward with;- Use Service Design and Blueprinting methods to help cross-functional teams visualize and understand what it takes to operationalize a new experience; and- Become an organization that practices empathetic listening and takes action on the CX insights captured.

Listed skills include Product Development, Cross Functional Team Leadership, Roadmap, Program Management, and 34 others.

Current workplace

John Gusiff's current company

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Customer Centric Solutions LLC
Customer Centric Solutions Llc
Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI |
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26 roles · 40 years

John Gusiff work experience

A career timeline built from the work history available for this profile.

Chief Experience Officer | Cx Strategy | Brand Loyalty | Jtbd | Besci | Experience Design |

Current

Seattle, Washington, US

CX strategy, journey mapping, customer jobs-to-be-done research, experience design, service design, MarTech strategy, and program management services to companies seeking to improve customer experience, share of wallet, and advocacy/loyalty to the brand.Clients have included American Honda, Canada Goose, CitiBank, Disney, ebay, ecobee, Gadventures, Gap.

Feb 2002 - Present

Certified Makeit Behavioral Design Instructor

Current

Bangkok, TH

Teach individuals and teams how to leverage applied behavioral science for marketing, product & service design, and change management leveraging the makeit toolkit.

Apr 2024 - Present

Maven Instructor - Customer Jobs-To-Be-Done Research Methods

Remote, US

Teach LIVE cohort classes on the Maven platform to individuals in marketing, sales, product, design, and customer success roles seeking to build a better understanding of 'customer progress' levering customer jobs-to-be-done research methods. Focused on practitioners, developing better listening and interviewing skills.

May 2023 - Aug 2024

Advisor

Bellevue, Washington, US

EQUIP YOUR CALMThe Stillaton Smart Device & App for mindfulness is designed to elevate your ability to focus on the present moment.

Mar 2023 - Feb 2024

Design Maturity Lead For Mad*Pow

New York, New York, US

Focused on enhancing Citibank Design organizations design maturity by defining an end-to-end process for influencing the work, aligning on the work, planning the work, doing the work, and reflecting on the work.Established new processes, methods, and tools including a more robust people planning and forecasting process to make sure the right resources were.

Nov 2021 - Jun 2022

Experience Design Consultant For Mad*Pow

Louisville, Kentucky, US

Experience Design focused on helping Humana both establish and transform into a more Customer-centric Business and Operating Model. Focused on putting customers and their personalized needs first across insurance and healthcare delivery, transforming into an agile organizational focused on the Customer and their journeys. Member of the Humana Enterprise.

Jun 2021 - Sep 2021

Customer Focused Strategy | Voice Of The Customer | Customer Experience Mgmt | Customer Success

Calgary, Alberta, CA

Driving Growth through improved Customer Focus and development of five customer-focused competencies:1. Treat and manage customers as assets2. Understand what customers value most3. Focus on critical moments in the customer journey4. Establish listening posts at critical moments5. Nurture an empathetic and empowered culture

Apr 2020 - Jun 2021

Cx Strategist | Jtbd Analysis | Data-Driven Journey Mapping | Cx Opportunities | Experience Design

Toronto, Ontario, CA

- Visualized the customer journey for targeted persona based upon combination of qualitative and quantitative research.- Defined jobs-to-be-done inventory across all across all stages of the customer journey (discover, research, purchase, install/setup, use, and engage)- Analyzed time spent researching, path to purchase, price elasticity, choice set.

Sep 2018 - Feb 2019

Cx Strategist | Brand Experience | Customer Motivation + Values | Customer Segmentation | Personas

Toronto, Ontario, CA

- Reported into CMO to align executive stakeholders around the importance of overall customer experience strategy in relationship to growth and retention.- Performed consumer insights research to inform new brand positioning in the highly competitive smart home industry (focus on smart thermostats).- Conducted customer segmentation research analyzing.

Jun 2018 - Sep 2018

Cx Digital Portfolio Management | Customer Experience | Digital Transformation | Ecommerce

San Francisco, California, US

Interim Senior Director CX Portfolio Management, overseeing $30M portfolio of customer experience, digital, and e-commerce projects for the Gap Inc. family of brands.- Overseeing program governance for strategic projects including concept pitch/business case, intake process governance, delivery coordination across product management and engineering.

Jun 2018 - Dec 2018

Cx Strategist | Homeowner Insights Research | Customer Motivation | Home Maintenance & Improvement

Seattle, Washington, US

- Reported into Head of Business Development interested in learning about homeowner experience related to pre-move service, moving-in services, home maintenance and home improvement projects.- Conducted CX Workshop to introduce customer motivation and path to purchase analytical frameworks to cross-functional team across marketing, sales, ecommerce, and.

Mar 2018 - Jun 2018

Cx Strategist | Traveller Journey | Jtbd | Quantitative Research | Experience Design | Cx Roadmap

Toronto, Ontario, CA

- Reporting into Head of CX to align cross-functional leadership on CX Improvement opportunities across the traveller journey.- Conducted jobs-to-be-done (JTBD) based quantitative research of the end-to-end traveller journey.- Mapped the traveler journey identifying CX improvement opportunities across each stage of the journey (dreaming, researching.

Jan 2018 - May 2018

Cx Strategist | Brand Experience | Traveller Motivation | Customer Persona | Customer Segmentation

Toronto, Ontario, CA

- Reported into CMO to inform brand positioning and overall traveller experience strategy from dreaming to booking to traveling to remembering.- Performed consumer insights research to inform new brand positioning in the highly competitive small group adventure travel industry.- Defined targeted traveler persona analyzing motivations for traveling.

Sep 2017 - Dec 2017

Cx Strategist | Patient Experience | Journey Mapping | Customer Effort | Nps | Employee Engagement

San Leandro, California, US

- Reported into CEO to drive differentiation in the marketplace based upon a focus on patient and customer experience.- Educated leadership team on patient experience and customer experience principles and industry best practices.- Facilitated the mapping of the Inter-facility Patient Transport Journey from both the patient and customer perspectives..

Jun 2016 - May 2018

Cx Strategist | Storytelling | Customer Insights Research | Customer Journey | Cx Roadmap

Toronto, ON, CA

- Reported into Head of CX and CMO to align stakeholders on the ideal brand experience and customer journey.- Creating storytelling and data-driven journey maps built from qualitative research (online focus groups) and CX quantitative research leveraging a jobs-to-be-done framework.- Facilitating cross-function ideation and solutioning workshops to define.

Nov 2016 - Mar 2017

Cx Strategist | Customer Persona | Brand Experience | Online Focus Group | Segmentation

Toronto, ON, CA

- Reported into Head of CX and CMO to align organization on targeted customer persona most aligned with brand purpose and values.- Facilitated CX Workshop to develop initial hypothesis regarding customer persona, unmet expectations, wants and needs, and opportunities to improve the overall customer experience.- Conducted on-line focus group to capture the.

Jul 2016 - Oct 2016

Cx Strategist | Digital Transformation | Experience Design | Storyboarding | Experience Blueprinting

Kingston 10, St. Andrew, JM

- Reported into CMO and Head of Product to align cross-functional leadership on what it would take to digitally transform the auto loan experience to better serve Millennial customers.- Mapped the customer journey starting with researching which cars to consider, to determining what they can afford, to evaluating financing options, applying for a.

Jan 2016 - Apr 2016

Martech Strategy | Customer Data Platform | Guest Profile Management | Multi-Channel Marketing

Vancouver, BC, CA

- Reported into CIO to define overall MarTech strategy and technology stack in support of building brand awareness, increasing guest reach, improving guest education on product, delivering on brand experiences, engaging customers in brand conversations, and driving guest advocacy & product love.- Led vendor evaluation and assessment of best-of-bread.

Oct 2014 - Apr 2015

Cx Strategist | Guest Experience | Voice Of The Customer | Personas | Customer Journey

Vancouver, BC, CA

- Reported into Head of CX/CIO to formulate Omni-channel guest experience strategy in alignment with brand strategy and positioning.- Online focus group to capture the Voice of the Customer as it relates to brand experience and the customer journey.- Customer segmentation modeling identifying five targeted customer segments to drive growth in both women's.

May 2014 - Dec 2014

Crm Senior Program Manager

San Francisco, California, US

For Gap Inc., overseeing the planning and execution of strategic CRM initiatives to support acquisition, retention, and loyalty across Gap, Banana Republic, Old Navy, Athleta, and Piperlime brands. Senior Product Manager for the following initiatives:- Re-design, launch and rollout of new co-branded credit card loyalty program overseeing key changes in all.

Mar 2007 - Feb 2014

Senior Technical Program Manager | Driver Experience | Real-Time Traffic | Telematics

Torrance, CA, US

- Senior Technical Program Manager overseeing strategic initiative to innovate ownership experience leveraging $100M investment by Honda in XM Satellite Radio data broadcast.- AcuraLink™ Satellite-Based Communication System for the 2005 Acura RL, providing real-time traffic, maintenance reminders, engine diagnostics and other telematics services. Leveraged.

Apr 2004 - Jul 2005

Senior Marketing Program Manager | Customer Data Platform | Cdp | Martech | Campaign Mgmt

Torrance, CA, US

- Reporting into VP of eCommerce providing senior leadership over strategic Honda and Acura ownership experience initiatives in support of sales and marketing.- Customer Data Platform (CDP_ providing a 360 degree view of the customer built upon a state-of-the-art Service Oriented Architecture (SOA) enabling real-time integration of customer touch-points.

Apr 2002 - Mar 2004

Client Executive | Saas Product Development | P2P And B2B Auction Sites | Start-Ups

US

$60 million industry leader in high-availability system architecture and performance engineering services to the Fortune 1000.Led business development, client management, and delivery management of system architecture and performance engineering services; established west coast presence for company and new market for p2p and b2b solutions in the on-line.

2000 - 2002 ~2 yrs

Crm Practice Manager | Strategy | Business Process Design | Sales | Marketing | Service & Support

Minato, Tokyo, JP

CRM practice management, vendor partnerships, business development, recruiting/hiring, staff development and delivery management of CRM services including sales force automation, database marketing, customer/field service and call center solutions.Clients included American Honda, Honda Finance, Philips Electronics, Sprint PCS, TicketMaster, Toshiba.

1996 - 1999 ~3 yrs

Director Service Delivery | Solution Selling | Business Process Re-Engineering | System Integration

Axiom Management Consulting (Acquired By Ctp)

Boutique management consulting company specializing in business strategy, business process reengineering, information engineering and program management.Managed service delivery and supported business development; provided business process reengineering, information engineering and program management services to Fortune 1000 companies including Nissan.

1990 - 1996 ~6 yrs

Senior Consultant | Healthcare Practice | Hmos | Durable Medical Equipment | Delivery Systems

GB

Senior Consultant working in the healthcare practice performing team lead, business/system analyst, application development and system testing roles for enterprise-wide custom development projects.Clients included Homedco (Apria Healthcare), a leading durable medical equipment and infusion therapy company and Pacificare Health Systems (United Health) a.

1986 - 1990 ~4 yrs
1 education record

John Gusiff education

  • Claremont Mckenna College
    Claremont Mckenna College
    Economics/Computer Science
FAQ

Frequently asked questions about John Gusiff

Quick answers generated from the profile data available on this page.

What company does John Gusiff work for?

John Gusiff works for Customer Centric Solutions LLC.

What is John Gusiff's role at Customer Centric Solutions LLC?

John Gusiff is listed as Chief Experience Officer | CX Strategy | Brand Loyalty | Customer JTBD | Experience Design | makeit toolit | Behavioral Science | GenAI | at Customer Centric Solutions LLC.

What is John Gusiff's email address?

AeroLeads has found 1 work email signal at @mcorp.cx for John Gusiff at Customer Centric Solutions LLC.

What is John Gusiff's phone number?

AeroLeads has found 2 phone signal(s) with area code 415 for John Gusiff at Customer Centric Solutions LLC.

Where is John Gusiff based?

John Gusiff is based in Greater Seattle Area, United States, United States while working with Customer Centric Solutions LLC.

What companies has John Gusiff worked for?

John Gusiff has worked for Customer Centric Solutions Llc, Make It Toolkit, Maven, Stillaton, and Citi.

How can I contact John Gusiff?

You can use AeroLeads to view verified contact signals for John Gusiff at Customer Centric Solutions LLC, including work email, phone, and LinkedIn data when available.

What schools did John Gusiff attend?

John Gusiff holds Bachelor'S Degree, Economics/Computer Science from Claremont Mckenna College.

What skills is John Gusiff known for?

John Gusiff is listed with skills including Product Development, Cross Functional Team Leadership, Roadmap, Program Management, Benefits Realisation, Multi Channel Retail, Customer Data Integration, and Customer Loyalty.

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