Digital Strategist with 20+ years of experience in Brand Management, Data Marketing and organizational leadership. A Fractional Chief Marketing Officer with a proven ability to help organizations transform their customer experiences across a variety of industries, including Tourism, Education, Automotive, Media and Entertainment, Place Branding, and Retail.Key Skills:Digital StrategyFractional Chief Marketing OfficerSenior ManagementBrand ManagementDesign ThinkingData MarketingProgrammatic AdvertisingUser Experience DesignContent MarketingBrand DevelopmentSearch Engine MarketingEmail MarketingE-CommerceWebsite DevelopmentAdvertisingPublic RelationsLead Generation MarketingExpertise:Leveraging the power of data, technology, and creativity to design profitable marketing experiences.Applying User Experience Design and over two decades of studying customers decision making patterns to help organizations transform their customer experiences.Leading teams in the development and execution of integrated marketing campaigns.Building and managing relationships with key stakeholders, including clients, vendors, and partners.Results:Increased website traffic and leads by 200% by implementing a new digital marketing strategy.Reduced customer acquisition costs by 15% thru programmatic advertising campaign data segmentation optimization.Improved customer engagement by + 10% by redesigning the customer website with a focus on user experience.Increased brand awareness by 25% by developing and executing, an innovative content marketing campaigns.