John Collins Email & Phone Number

Dublin, Ohio, United States

• Leads strategy and roadmap for CRM platforms including Salesforce Marketing Cloud, Salesforce Service Cloud, Google Analytics, Google Big Query CDP, and Looker.
• Assists marketing business partners to build segments, journeys and digital marketing content.
• Drives migration from GA360 to GA4 including tagging across Mobile and Web Apps.
• Acts as Salesforce SME, Administrator and developer to assist team in building new functionality.
• Acts as Scrum master to lead Agile ceremonies to deliver increments of value to business partners.
• Excels at speaking technically with development teams as well as professionally to Executive leadership.

Columbus, Ohio, United States

• Partnered with a Product Manager to develop and execute the roadmap for the Proposals product of a Dental Insurance startup
• Developed innovative solutions to problems by collaborating as needed across product areas and functions.
• Led a cross-functional product development team in the creation of Epics/User Stories/ Bugs ensuring business requirements were translated and acceptance criteria were clearly defined
• Communicated strategic deliveries in a CI/CD environment to business stakeholders while generating new ideas with the Product Management team
• Extracted data to drive decisions and inform the success of products
• Managed the Jira backlog for the product development team ensuring at least a sprint’s worth of “Ready” work

Dublin, Ohio

• Owned the vision and strategy of the IGS.com product driving an increase in site interaction and sales attributed to the web sales channel
• Drove innovation by constantly comparing business requirements to market trends, customer feedback and company objectives
• Led meetings to elicit project requirements, map system interactions, and analyze data systems
• Documented scope, requirements, design, and change requests within the project life cycle using Atlassian products
• Led UAT and feedback sessions to review product quality and gauge end user sentiment
• Aided in Production Support issues to provide timely resolution of end user facing issues

• Assisted in building customer personas that capture customer market segments
• Created customer journey maps through different systems and business units
• Drove project ideation with a customer first mentality
• Led meetings with cross-department business units to determine areas of improvement for the overall customer experience
• Triaged customer feedback to provide timely resolution to issues

• Owned the internal CRM product collaborating with business users and stakeholders across the organization to ensure business and technology alignment
• Proposed solutions meeting business requirements and needs while reducing scope to a minimal viable product
• Used an iterative approach to complete in-depth analyses for a large multi-team utility conversion project
• Created and maintained business requirements and aligned them with functional and technical teams
• Developed easy-to-understand visual aids to display complex information clearly to business users and technical resources
• Utilized SQL queries to find, manipulate and manufacture data to drive decisions, prove success of outcomes and aid in testing

Dublin, Ohio

Columbus, Ohio Area

• Quickly learned the skills needed to begin manually testing an ADP application focused on improving Nationwide’s Registered Rep experience when entering client and/or financial product information.
• Corresponded with three different vendors, team members and business leaders to ensure accurate and timely execution of deliverables.
• Led training sessions to educate both team members and end business users of the functionality of new applications and enhancements to prior systems.
• Used Quality Center (Application Lifecycle Management Software) to develop/ execute test plans and track defects.
• Followed a combination of waterfall and agile methodologies to complete tasks effectively.

Cincinnati, OH

• Gained experience working on a Resume Management System performing various duties on a project team (Project Manager, Business Analyst, Requirements Analyst).
• Retrieved, analyzed and summarized information gathered to provide a solution that best fit the business problem.
• Experienced and implemented the full product life cycle (Planning, Analysis, Design, Implementation, Maintenance).
• Created test plans based on templates provided by our clients.
• Developed documents focusing on building functional requirements and conveying important points to the client (Requirements statement, project schedules, status reports, vendor analysis, resume templates).