John Marini Email & Phone Number

Orlando, Florida Area

Living Fuel is a superfood nutrition company with the distinction of creating the highest-quality and most nutritionally complete whole meal superfood powders available.• Design and execute strategies to grow email subscribers and increase sales• Research latest health studies and write weekly Health Alerts blog post• Create content, design and distribute two weekly newsletters• Implement strategy for website content and oversee affiliate program• Work as publicist promoting individuals for speaking engagements• Leverage digital solutions to achieve branding / marketing goals• Work with a broad array of digital and analytical tools

Orlando, Florida Area

• Owned and operated a global golf training aid company specializing in easy-to-use game improvement products. The flagship product Perfect Pendulum was issues a U.S. Patent (#7789765) and has been sold in more than 35 countries.• Responsible for new product development, sourcing, distribution and marketing.

Orlando, Florida Area

• Develop and implement marketing and public relations efforts through traditional channels and new avenues such as marketing automation software• Write press releases, blog posts, newsletters, white papers and case studies• Help clients through the website development process from design to deployment and after launch by running SEO, SEM and remarketing campaigns and helping with social media outreach• Manage Google Adwords and Adroll retargeting campaigns totaling $20,000 per month• Consistently exceeds industry standards for click-through-rate and conversion rate for SEM• Manage digital marketing campaigns across a range of industries and interests, including tourism, healthcare, software and home improvement• Maintain in-house and client websites, handle client relations, project management, trade show attendance and client software training• Helped Solodev double in size and revenue and garner one of 50 Companies to Watch designations in Florida from GrowFL in 2013 and a spot on the Inc 5000 list in 2015• Assist a broad range of organizations in industries like retail, hospitality, government, non-profit and financial services with clients such as CNL Financial Group, OneBlood, LYNX, Caribbean Leadership Project, Seminole County and Springstone Hospitals

Orlando, Florida Area

• Handled a variety of office and game day stadium duties such as VIP hospitality coordination, sponsor fulfillment and PA script management until the team moved to Virginia• Responsible for the design of advertising and promotional materials and worked with the marketing office on event coordination and external PR agency on messaging

Orlando, Florida Area

• • Executed public relations and marketing strategies for clients through media releases, blog posts, media tours and other public outreach activities• Client experience includes work in a wide range of industries with companies like Lake Mechanical Contractors, EA Sports, Beaches of South Walton, Publicis Meetings USA and Florida Association of Public Insurance Adjusters

Orlando, Florida Area

• Shaped and supported advertising and branding initiatives of clients by writing effective POS, direct mail, website, e-blast, radio, television, billboard, brochure and magazine copy• Worked across a range of industries and interests, including leisure, tourism, financial services, transportation, retail, athletics and fundraising• Client experience included work with recognizable names such as M&M’S WORLD, ethel’s Chocolate Lounge, FAIRWINDS Credit Union, Tavistock Group, Holler/Classic Automotive Group, U.S. Lawns, Fitness Centre & Day Spa at Celebration Health, Orlando-Orange County Expressway Authority and Mission Inn

Orlando, Florida Area

• Administered all aspects of public and media relations for UCF athletics department, including generating media exposure, promoting coaches and athletes, writing releases, updating departmental website, hosting media at events and coordinating press conferences• Managed media relations office, including budget oversight, policy development, website administration and employee supervision• Generated local and national exposure for players and coaches that resulted in feature stories in newspapers from such as the New York Times and Los Angeles Times and on television on programs such as Good Morning America and ABC World News Tonight• Responsible for crisis communications and reputation management• Responsible for enforcement of brand standards and all licensing approvals• Directed strategic messaging initiatives, including the planning and implementation of a marketing and media campaign that ultimately led to a conference invitation• Promoted players and coaches for national awards, resulting in numerous All-America honors• Edited and produced multiple annual publications, including the centerpiece football media guide which grew from 80 to 292 pages in 10 years