John Scott Email & Phone Number

St Albans, Gb

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Responsible for a team of four and the creation and delivery of a global content plan.• Worked with global and regional sales leads to create a global content plan• Delivered a range of high-quality collateral including videos, video animations, podcasts, white papers, brochures, flyers, editorials, adverts, blogs and social media campaigns• Delivered a range of high-quality marketing materials for the successful launch of a new Compliance Catalyst risk management platform• Created content submissions leading to a number of valuable industry awards• 75% increase in whitepaper downloads and webinar registrations• 29% increase in LinkedIn followers to c30,000

London, United Kingdom

Responsible for the creation and ownership of the firm’s marketing function, including one marketing assistant, as it targeted strong growth.• Created and delivered marketing plan, including: exhibition programme; monthly networking events and video webinars; social media; industry campaigns and newsletters, delivering c60% of a £3m+ sales pipeline in year one across government, insurance, banking, transportation and media sectors• Worked with management team to agree go-to-market strategy and value propositions• Created a FTSE 100 Mental Health Report that generated good PR coverage including The Telegraph and CityAM• Delivered company’s first press release, covered by the Financial Times

London, United Kingdom

Responsible for a team of three, creation and delivery of a global marketing plan including SEO, targeted campaigns, social media and content marketing. Maternity cover contract.• Set-up, customisation and training of Act-On email and SugarCRM platforms• Optimization of existing website navigation, content and SEO generating 15-30 relevant leads per month, a 750% increase in contact us fills, 97% website grading and 40% increase in page speed• Sector campaigns delivered 4 primary opportunities and 8 influenced opportunities

London, United Kingdom

Clients in the venture capital, technology, financial services and marketing sectors.

London, United Kingdom

Responsible for a team of eight, developing and delivering the regional marketing plan and budget.• Delivered 556% marketing plan ROI during a year of large scale business change• Delivered one sale, six open opportunities, 46 leads and a highly engaged target audience of more than 1,000 contacts over 12 months within a new business sector• Generated 624 targets within 41 new Utility target companies, driving 30 companies to multiple engage through a six-stage campaign, primary market research and product development now scheduled• Significantly Increased attendance and ‘money in the room’ for key hosted events linked to London Metals Exchange, International Petroleum Week, Client Forums and others• Achieved 30% of annual downstream, midstream and chemicals revenues attendance at annual Short-Term Oils Seminar as well as a 50% increase in target attendance• Delivered new, consistent key-message based collateral for over 40 products globally

London

Responsible for the global communications plan, brand plan and up to four marketing managers. • Repositioned the SITA brand globally, developing a new vision, strapline, identity, brand assets (incl. iPad app) and launch plan in partnership with the management team• Led and motivated a team that delivered their key objectives throughout the year, contributing to a record annual marketing team objectives achievement of 131%• Increased sponsorship income for the key annual industry event by 47%• Launched 60th anniversary programme worldwide, delivering: web content; flash animation; banner adverts; print adverts; and new corporate brochure completion

London, United Kingdom

Responsible for the planning of a multi-million pound budget, more than 30 marketers globally the Group’s brand positioning, campaigns, communications strategy and team development.• Recommended global marketing plan and budget aligned to business goals• Improved marketing governance, measurement and top-level reporting developing online guidelines• Continuously innovated and created best practice e.g. website architecture, thought leadership, video case studies, podcasts, ‘Intouch’ magazine, CRM, etc• Developed and launched new commercial brand strategy and positioning for three unique business line products in 2004 resulting in positive increases to; business confidence, market recognition and perception (according to 2005-7 local surveys)• Identified sector-focused go-to-market strategies for multiple business units, negotiated business unit and Board approval, then directed execution of a complex matrix of plans, budgets and communications resulting in improved positioning and deal flow• Directed and implemented Healthcare sector strategy and campaign activity for three years resulting in €850m of investment in eight companies plus two realisations in 2008• Led integrated Media sector campaign, overachieving targets with 1,500+ unique site visits, 6,000+ page views, 10% audio download conversion, 11 hours listening time(Promoted from Marketing Manager - Campaigns)

Accountable to Director, Strategy & Research. Responsible for c£400k budget, relationships to Board level and delivery of key research projects such as Brand Bullseye, continuous brand tracking studies, quantitative and focus groups.(Initial 6 month contract extended twice)

Responsible for a £400k budget and 200+ complex research projects e.g. primary and secondary cross border research that led to the £30m funding of a new development in Holland.Also responsible for communications, intelligence, conferences, placement students and the compilation of more than 20 award winning submissions.(Promoted from Marketing Co-Ordinator)