John Scott Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

• Responsible for a team of four and the creation and delivery of a global content plan.
• Worked with global and regional sales leads to create a global content plan
• Delivered a range of high-quality collateral including videos, video animations, podcasts, white papers, brochures, flyers, editorials, adverts, blogs and social media campaigns
• Delivered a range of high-quality marketing materials for the successful launch of a new Compliance Catalyst risk management platform
• Created content submissions leading to a number of valuable industry awards
• 75% increase in whitepaper downloads and webinar registrations

London, United Kingdom

• Responsible for the creation and ownership of the firm’s marketing function, including one marketing assistant, as it targeted strong growth.
• Created and delivered marketing plan, including: exhibition programme; monthly networking events and video webinars; social media; industry campaigns and newsletters, delivering c60% of a £3m+ sales pipeline in year.
• Worked with management team to agree go-to-market strategy and value propositions
• Created a FTSE 100 Mental Health Report that generated good PR coverage including The Telegraph and CityAM
• Delivered company’s first press release, covered by the Financial Times

London, United Kingdom

• Responsible for a team of three, creation and delivery of a global marketing plan including SEO, targeted campaigns, social media and content marketing. Maternity cover contract.
• Set-up, customisation and training of Act-On email and SugarCRM platforms
• Optimization of existing website navigation, content and SEO generating 15-30 relevant leads per month, a 750% increase in contact us fills, 97% website grading and 40% increase in page speed
• Sector campaigns delivered 4 primary opportunities and 8 influenced opportunities

London, United Kingdom

Clients in the venture capital, technology, financial services and marketing sectors.

London, United Kingdom

• Responsible for a team of eight, developing and delivering the regional marketing plan and budget.
• Delivered 556% marketing plan ROI during a year of large scale business change
• Delivered one sale, six open opportunities, 46 leads and a highly engaged target audience of more than 1,000 contacts over 12 months within a new business sector
• Generated 624 targets within 41 new Utility target companies, driving 30 companies to multiple engage through a six-stage campaign, primary market research and product development now scheduled
• Significantly Increased attendance and ‘money in the room’ for key hosted events linked to London Metals Exchange, International Petroleum Week, Client Forums and others
• Achieved 30% of annual downstream, midstream and chemicals revenues attendance at annual Short-Term Oils Seminar as well as a 50% increase in target attendance

London

• Responsible for the global communications plan, brand plan and up to four marketing managers.
• Repositioned the SITA brand globally, developing a new vision, strapline, identity, brand assets (incl. iPad app) and launch plan in partnership with the management team
• Led and motivated a team that delivered their key objectives throughout the year, contributing to a record annual marketing team objectives achievement of 131%
• Increased sponsorship income for the key annual industry event by 47%
• Launched 60th anniversary programme worldwide, delivering: web content; flash animation; banner adverts; print adverts; and new corporate brochure completion

London, United Kingdom

• Responsible for the planning of a multi-million pound budget, more than 30 marketers globally the Group’s brand positioning, campaigns, communications strategy and team development.
• Recommended global marketing plan and budget aligned to business goals
• Improved marketing governance, measurement and top-level reporting developing online guidelines
• Continuously innovated and created best practice e.g. website architecture, thought leadership, video case studies, podcasts, ‘Intouch’ magazine, CRM, etc
• Developed and launched new commercial brand strategy and positioning for three unique business line products in 2004 resulting in positive increases to; business confidence, market recognition and perception (according.
• Identified sector-focused go-to-market strategies for multiple business units, negotiated business unit and Board approval, then directed execution of a complex matrix of plans, budgets and communications resulting in.

Accountable to Director, Strategy & Research. Responsible for c£400k budget, relationships to Board level and delivery of key research projects such as Brand Bullseye, continuous brand tracking studies, quantitative and focus groups.(Initial 6 month contract extended twice)

Responsible for a £400k budget and 200+ complex research projects e.g. primary and secondary cross border research that led to the £30m funding of a new development in Holland.Also responsible for communications, intelligence, conferences, placement students and the compilation of more than 20 award winning submissions.(Promoted from Marketing Co-Ordinator)