John Fertig Email & Phone Number

Burr Ridge, Il

Managing Basement Defender, LLC operationsBuilding and managing the product, sales, people and service Basement Defender.Business Growth - Taking a company in the red to a $10 million business in 3 years.Business Management:B2B Sales- Growing our network from 1 to nine 9 dealers nationally.B2C Sales- Refining the sales process to develop dealer sales and installation training programs. Brand Development - Developing brand icons, product materials, sales materials, branded company swag.Product Development - Improving the user and dealer experience, and App development, through listening to our dealers and customers.Social Media - Creating and managing ad campaigns as well as creating and managing the channels themselves.Video & Animation - Creating videos and all video social content.

Elmhurst, Illinois

• Product Development - Ideation, Update Existing Product, Costing with Overseas Vendors, Prototyping, 3D Printing, Problem Solving, Engineering for Production, and Federal / EU Safety Standards. • Marketing Research - Creating, Online Surveys, Group Tests, and Cost Comparison/Data Analysis.• Testing - Prototype & First-shot Testing, and Small Run Market Testing.• Managing Resources - Outsourced Development Services.• Packaging - Designing, and Managing Production Packaging, Amazon Packaging Requirements, Pre-Press Printing, and POP Displays. • Compliance / Safety - Analysis of Product Testing to Meet Defined Safety Regulations (Incl. Cal Prop 65).• Production - Overseas BOM Costing, Quality Control, and Meeting Spec Design Standards.• E-Commerce - Creating Web Content, YouTube Management, Graphic Design, Key Words, and Animation.• Inventor Relations, and Licensing Contract Negotiation.Created / Developed-- Wave Wires- Animal Magnetism

River Forest, Illinois

• B2B Sales - In Person, Skype, Trade Show Sales with Decision Making Contacts of Major Companies.• Success - Sold 9 Product Lines Sold 40 Countries with One Product Selling 750,000 Units Worldwide.• Sales Presentations - Video Sales Presentations / iPad, with Overseas BOM Costing Quotes.• Sales Outreach - Targeted Trade Shows with Proven Success for Sales Dollars (Catty Whack OurPets).• Licensing Contracts - Worked with Legal, and Negotiated Contract Terms.• Created a Multi-Million-Dollar Line Sold in 40 countries, Fungus Amungus with Vivid.• Repurposed an Old Product into Spin Master’s Hedgiez, Over 750,000!• Photo/Video Production – Creating, Shooting, and Editing Product Concept Videos.• Concept / Story Development, and Brand Development.• Preparing Sale/Video Presentations for Skype, and Go To Meetings with Overseas Clients.• Marketing - Researching Market Trends, Mood Boards, Pop Culture, and Social Media Trends.• Social Media - Creating Video, and Blog Content. • OS App Development of the Number Two App! - Put -A-Poop On It.1. Zoomer Hedgiez - Spin Master2. Fungus Amungus - Vivid3. 3D ink Go Vertical - Redwood Ventures4. Gassy the Cow - Drumond Park (Vivid) 5. Bubba Dubbas - Vivid6. Catty Whack - OurPets- Award Winning Pets New Product of the 2015 Super Zoo Pet Show7. Bird in a Cage - OurPets

Oak Brook Il

Created / Licensed Over 20 Multi-Million Dollar Product Lines.• Holder of Multiple Design, and Mechanical Patents.• Sales - Point of Contact Worldwide, Including but Not Limited to - UK, France, Germany, China, Japan, The Netherlands, Australia, Canada, and Hong Kong.