John Laper Email & Phone Number

• Own design alignment between the client and Drips throughout Onboarding.
• Identify and address gaps in implementation specifications as needed.
• Administer testing of API integration configurations end-to-end prior to launch.
• Manage client executive sponsors, marketing team stakeholders, IT leadership, and ITdevelopment team members.
• Drive initial A/B testing after launch to achieve or exceed the established performancemetric. If metrics are not achieved, drive the analysis of campaign performance tocreatively problem-solve and optimize.
• Manage internal and external stakeholder communication, alignment, and deliverablesnecessary for Onboarding to be successful.

Akron, Ohio

Akron, Ohio

Buffalo/Niagara, New York Area

• Online Community Development: - Overall competitive assessment of similar existing communities - System testing and user friendly improvements and updates to already existing platform - Improving automatic product.
• College & University - Led idea generation for several demand creation programs to be used on college and university campuses nationwide - Programs translated from data and insights gathered from external partners.
• Convenience Store - Managing communication between internal team and external data management company - Redesign internal website layout to streamline user experience when gathering and searching through data.

Amherst - Boulevard

Amherst, NY

- Perform adequate research of companies that will be useful for generating leads in the future.- Work closely with other Marketing Associates to develop the best criteria for lead generation- Help in creating custom list builds for companies in order to help them expose their products or services to new companies and markets.

Orlando, Florida

I took part in the Disney College Program from late August 2015 until mid January 2016. During my time there I took a class in Marketing Management where I learned about some of the marketing strategies the Walt Disney company used to promote the remastered version of Fantasyland in the Magic Kingdom Park. This was one of the most beneficial marketing.

Webster Street, North Tonawanda