• Managed a marketing team at Rembrandt Charms, overseeing graphic designers, a digital specialist, and a marketing manager.• Developed and executed marketing strategies to promote the company and support dealer marketing efforts.

Buffalo's Leading Business Referral & Networking Organization

Discover. Create. Experience. Media Buying, Digital Advertising, Video Production, SEO, Web Design, Graphic Design, Branding, Social Media Management, Direct Mail, Billboards. There is a whole different half of your business besides sales and work, it’s advertising and marketing. It’s a pretty important part of your business whether your company is large or small, and if you need, we’re here to help.We pride ourselves on our knowledge of advertising and marketing, having over 23 years of experience in the field. We’ve grown with technology in advertising which enables us to target your perspective clients with great accuracy.

Spreading the word of the immense marketing power of the beverage coaster!

Regional Sales Manager of the Midwest. Covering Ohio, Kentucky, West Virginia, Indiana, Michigan and Western Pennsylvania.Provides ongoing sales, product and training support for the region.Additionally, manage independent reps in the specified territory. Ensure profitable growth in sales, revenue through planning, execution and management of independent reps.

Marketing - - Create overall Marketing Plan: for each year which included channel marketing. - Content Marketing : Published articles in trade mags, use of all social media avenues, email marketing. - Mobile Marketing: Created campaigns for specific dealers geofencing local territory - Lead Development: Worked with sales reps to manage leads, vet leads and find leads through various channels. - Lead Nurturing: created solid lasting relationships, listened to needs, addressed concerns and relayed valuable information. - Email Marketing: Managed channel specific list of 800+ recipients, created content. - Social Media Marketing: Facebook, Instagram, Houzz, Pintrest, Hootsuite. - Video Production: Creation of training, product and marketing videos. - Data Science and Visualization: using both inside and industry reports to follow buying trends, regional trends, and fashion trends to visualize upcoming years new styles, market volume, and market share. - CSS, HTML: Website additions & corrections. - Trade show marketing: strategized lead prospecting, retrieval and follow-up strategy. Booth design.Advertising - - Digital advertising: site retargeting, search retargeting, behavioral targeting, display & SEM. - Multimedia campaigns: created and managed for our dealers. - Television & Radio Advertising: negotiated rates for commercials for dealers. - Direct Mail: Created direct mail campaigns utilizing lists and also EDDM.Teamwork - - Worked with 16 independent sales reps to: open dealers, gain competitor information, boost dealer sales and help implement marketing plan in the dealer channel. - Travel: month to month to one of our territories, ride along with sales reps and nurture client relationships. - Coordinate, write and teach: 1 day and 2 day seminars on how to sell with Candlelight and how to design with Candlelight Cabinetry both at factory and on location at dealer.

Create intriguing advertising for my clients on television, digital, social media, radio, print and direct mail. Negotiate advertising rates.Use market data and research to plan out and target campaigns.Advise clients on their image, spend and overall marketing and advertising options.Write copy for advertisements/commercials.Coordinate commercial shoots.Film and Edit commercialsDesign and layout of advertisements and collateral.

Television Ad SalesDigital Ad SalesReportingDigital Ad AnalyticsRatings PredictionsProspectingAccount Management