John Leach Email & Phone Number

Connecticut

Directs all marketing operations for the digital imaging business focused on breast cancer, neonatal imaging and pathology, in addition to research applications.Leads all downstream operations; creates and executes the marketing strategy; develops sales collateral and media consistent with brand message; develops channels and partnerships. Directs the creation and launch digital marketing strategy including new website, and social media programs.

New Haven Ct

Drove the program to maximize growth and sustainability of the Surgical Solutions group $2B+ portfolio of product investment initiatives. • Prioritized programs and projects based on company objectives. Provided strategic analysis and investment recommendations to senior management to drive incremental sales growth through new product/ technology commercialization. • Monitored market and project value and lifecycle metrics to inform senior management decisions across divisional projects and programs.• Led the process to ensure portfolio balance for growth, volume and risk • Partnered with commercial marketing teams on product launch plans and forecasting, and to assess and prioritize new product development initiatives. Partnered with Business Development to identify and evaluate external new business opportunities.

Tarrytown, Ny

Led the successful development and global launch of the ADVIA Centaur CP immunoassay analyzer, the company’s key new capital product, and associated consumables.• Confirmed and identified the market opportunity and developed, tracked and tested major assumptions. Designed the product launch strategy, tactics, timelines and metrics for success. Executed aligned global product launch plans, including, positioning, pricing and promotion. Led the design and development of the marketing campaign. Created internal and external market communications programs including print materials, sales and customer training programs, promotional videos, brochures and advertising.• Executed worldwide launch.

Newbury, Uk

Led all marketing activities in the MERA (Middle East, Russia and Africa) diagnostics business

Tarrytown, Ny

Led a team to set up strategic marketing and business development activities to drive growth for the diagnostics business in the region.Identified region specific gaps in the global product portfolio and worked with global offices to identify pan-regional and local partners to in license gap filling and portfolio enhancing products. Included the negotiation of capital equipment licensing, setting up local consumable manufacturing and product reformulation.

Walpole, Ma

Bsc Hons, Biochemistry

Bsc, Biochemistry