John Leroy Email & Phone Number

Greater Boston Area

• Develop brand messaging for new spirit and wine brand launches• Manage all PR and advertising efforts to support national spirits and wine brands to raise awareness with the trade and consumers• Lead corporate communications efforts, positioning M.S. Walker as a leader in the wine and spirits industry• Work directly with brand owners to develop marketing strategies to promote new and existing wine and spirits brands• Assist in new product creation and brand positioning • Work with sales team to develop messaging and materials that will aid in selling• Liaise with partner vendor and agencies on a continual project basis

Greater Boston Area

• Manage membership benefits and outreach, including recruiting and retention initiatives, generating revenue that is instrumental in enabling the club to function and provide the best possible experience to its members.• Assist in the planning of regional events and programs geared towards New England’s public relations community, including the Bell Ringer Awards

Greater Boston Area

• Assisted with all aspects of the organization, including member and sponsor recruitment, program and event planning (including the annual Bell Ringer Awards), and secretarial responsibilities.

Greater Boston Area

• Work across and manage multiple teams to strategically develop and execute award-winning public relations and integrated marketing campaigns for lifestyle, spirits, consumer tech, gaming, and travel brands.• Develop brand messaging for new product and service launches, including start-up companies• Position clients as industry thought leaders and innovators through coordinating speaking opportunities, event appearances, award submissions, media and analyst briefings, and marketing collateral creation• Directly manage relationships with clients, including executives and client partners• Secure media coverage for clients through extensive outreach and planning with journalists in top-tier national and regional print, broadcast and online media outlets, including vertical industry press• Play an integral role in new business development for the agency including researching, planning and presenting new business proposals• Monitor industry and competitor trends relevant to clients’ business• Develop social media marketing campaigns for clients, as well as web content creation• Founding member of the agency’s internal digital strategy team: 360 Crowd

Boston, Ma

• Developed web text and visual content for innovative mobile marketing platform• Outreached to media and potential partners to educate on the mobile marketing capabilities provided by Skycore• Wrote and distributed press releases announcing the launch of this new start-up company

Boston, Ma

• Assisted Director of Communications in media outreach and media monitoring efforts, as well as internal communications initiatives• Contributed to and edited content for MCCA’s annual report as well as aided in design concept and meeting print deadlines with outside vendors• Worked with photographers and graphic designers to develop marketing materials for the Boston Convention & Exhibition Center and Hynes Convention Center in Boston, MA• Updated and maintained marketing content of the MCCA website• Assisted in outreach programs to strengthen relationships within the local South Boston community

Weston, Ma

• Contributed to direct marketing efforts for the “Making Strides Against Breast Cancer Walk” to benefit breast cancer research• Made fundraising cold calls on behalf of the American Cancer Society• Staffed information booths to attract potential donors

Mla, Management, Marketing, 3.7 Gpa

Gained a solid grounding in management theory and practice through foundational subjects including economics, accounting, finance.

Ba, Journalism, Communications, 3.5 Gpa

Activities and Societies: President of the Public Relations Student Society of America - Northeastern UniversityGraduated Cum Laude

Wset Level 2 Certification