John Leroy Email & Phone Number

Greater Boston Area

• Develop brand messaging for new spirit and wine brand launches
• Manage all PR and advertising efforts to support national spirits and wine brands to raise awareness with the trade and consumers
• Lead corporate communications efforts, positioning M.S. Walker as a leader in the wine and spirits industry
• Work directly with brand owners to develop marketing strategies to promote new and existing wine and spirits brands
• Assist in new product creation and brand positioning
• Work with sales team to develop messaging and materials that will aid in selling

Greater Boston Area

• Manage membership benefits and outreach, including recruiting and retention initiatives, generating revenue that is instrumental in enabling the club to function and provide the best possible experience to its members.
• Assist in the planning of regional events and programs geared towards New England’s public relations community, including the Bell Ringer Awards

Greater Boston Area

• Assisted with all aspects of the organization, including member and sponsor recruitment, program and event planning (including the annual Bell Ringer Awards), and secretarial responsibilities.

Greater Boston Area

• Work across and manage multiple teams to strategically develop and execute award-winning public relations and integrated marketing campaigns for lifestyle, spirits, consumer tech, gaming, and travel brands.
• Develop brand messaging for new product and service launches, including start-up companies
• Position clients as industry thought leaders and innovators through coordinating speaking opportunities, event appearances, award submissions, media and analyst briefings, and marketing collateral creation
• Directly manage relationships with clients, including executives and client partners
• Secure media coverage for clients through extensive outreach and planning with journalists in top-tier national and regional print, broadcast and online media outlets, including vertical industry press
• Play an integral role in new business development for the agency including researching, planning and presenting new business proposals

Boston, MA

• Developed web text and visual content for innovative mobile marketing platform
• Outreached to media and potential partners to educate on the mobile marketing capabilities provided by Skycore
• Wrote and distributed press releases announcing the launch of this new start-up company

Boston, MA

• Assisted Director of Communications in media outreach and media monitoring efforts, as well as internal communications initiatives
• Contributed to and edited content for MCCA’s annual report as well as aided in design concept and meeting print deadlines with outside vendors
• Worked with photographers and graphic designers to develop marketing materials for the Boston Convention & Exhibition Center and Hynes Convention Center in Boston, MA
• Updated and maintained marketing content of the MCCA website
• Assisted in outreach programs to strengthen relationships within the local South Boston community

Weston, MA

• Contributed to direct marketing efforts for the “Making Strides Against Breast Cancer Walk” to benefit breast cancer research
• Made fundraising cold calls on behalf of the American Cancer Society
• Staffed information booths to attract potential donors

Mla, Management, Marketing, 3.7 Gpa

Gained a solid grounding in management theory and practice through foundational subjects including economics, accounting, finance.

Ba, Journalism, Communications, 3.5 Gpa

Activities and Societies: President of the Public Relations Student Society of America - Northeastern UniversityGraduated Cum Laude

Wset Level 2 Certification