● Developed Reduced Risk Portfolio go-to-market strategy in collaboration with global and local cross functional teams to ensure future proofing of business ● Point of contact for both global and regional brand teams conducting monthly alignments and performance updates.● Established Key Performance metrics, aligned with global and local stakeholders for proper tracking of commercial rollout● Launched Nordic Spirit via a digital-driven omnichannel campaign resulting in significant consumer interest, offtake and building of consumer database for future targeted efforts● Developed and launched the first-ever sachet packaging format for JTI Globally offering a lower cash out option hinged on local consumer and retail dynamics● Led a team of Brand Managers providing guidance and mentorship

● Responsible for the overall strategy and portfolio management of multi-billion Purefoods Emerging Categories - Native Line, Bacon and Hams● Drove portfolio innovation pipeline to maximize both short and long-term growth● Strengthened profitability of Purefoods Native Line via portfolio launches and cost improvement measures allowing the brands to better compete in the market● Led a digital-focused campaign for Purefoods Christmas Hams amidst the pandemic challenges which resulted in strong market share gains, lowest ever end of season inventory and significant improvements in category profitability● Led a team of Brand Managers providing guidance and mentorship

● Managed a multi-billion hotdogs portfolio led by flagship brand Tender Juicy hotdog and flanker brand Star hotdog, ensuring achievement of business goals● Grew overall portfolio profitability via focused activation of portfolio strategy, brand roles, and profit improvement initiatives ● Drove cross functional team and led an effective brand superiority campaign which drove household penetration for the Tender Juicy portfolio resulting in consistent year-on-year growth, market share gains and doubling of brand health metrics ● Strengthened portfolio offering through exciting product renovations and innovations which provided incremental growth to the business and category dominance● Led a team of Assistant Brand Managers providing guidance and mentorship

● Established the Betadine Gargle brand’s positioning and local communication strategy against the market leader paving way for the brand’s first ever campaign launch● Grew brand sales volume by +69%, doubled brand health metrics driven by strong integrated marketing campaign leading to significant market share gains ● Led the portfolio expansion and innovation plans for the oral care category ● 2015 Core Values Awardee for “Performance Driven”

● Handled end-to-end marketing of the total Canned Mixed Fruits Category comprised of market leaders Del Monte Fiesta and Today’s Mixed Fruits.● Achieved all-time high category market share and double-digit sales growth through a strategic thrust aimed towards building consumption frequency● Grew total category operating income via optimization of product and portfolio mix● Best Brand Review awardee in 2013

● Managed a Php2.5B portfolio and led product improvement initiatives which drove the sales and strengthened the category portfolio o Re-launched Voice, Bingo Cookie, and Nissin Wafer via product improvements o Launched Monde Light Snacking portfolio capitalizing on the healthy snack proposition of both Break Stix and Eggnog

● Led product renovation and launched a campaign for Nature’s Harvest in just 60 days resulting in stronger brand awareness and 42% sales volume growth