British Army - 1988 - 1993Served 5 Years as a Rifleman in the 3rd Battalion The Royal Green Jackets. Left in 1993 with an exemplary conduct record.Construction Industry - Contractor - 1995 - 201116 Years in the construction industry as a self employed contractor.Accountable for planning and project managing domestic and large scale building developments across the UK. Digital Marketing 2008 - 20152008 - Started in affiliate marketing, selling affiliate goods on-line in various niches using SEO, PPC and Social Media strategies. 2011 - Latitude Digital Marketing - account manager in Client Services, working closely with some of the leading brands across the UK, Europe and the MENA regions.2012 - Moved to take a more technical role as an Executive in the Latitude SEO team.Accountable for technical audits, conversion analytics, competitor analysis, back link risk analysis, link building, content & social media strategy.2014 - Senior SEO Executive at Latitude Digital MarketingAccountable for SEO training and development, SEO consultancies across a range of business fields, new business development. Varied campaign experience including Finance & Insurance, Travel, Gaming, Fitness, Lead Generation, Retail and Healthcare.2015 - Digital Account Manager - YomaResponsible for running multiple digital campaigns across SEO, Content Marketing, PPC, Email Marketing and CRO.Lead Digital StrategistResponsible for devising and leading successful SEO and CRO campaigns across a range of eCommerce businesses.2016 - 2019 Head of SEO - Reading Room (Formerly Rippleffect)Heading the SEO team, responsible for implementing both on page technical SEO and content marketing strategies for The Royal Family, Clarence House, Wetherspoons, Skoda, and Premiership football teams such as Everton, Liverpool and Arsenal.SEO ConsultantMarch 2019 - CurrentWorking with various freelance clients across Canada, the USA, and the UK, including Greene King, Radley Yeldar, PH Creative, Microsoft, SEGRO, Ocado Group, Peloton, Microsoft, Freedom Mortgages, Broadbean, Propel Together, Matthew Clark, Nationwide, and UK Insurance Net running successful SEO and social media campaigns.Google QualificationsGoogle Analytics Qualified ProfessionalGoogle Adwords Fundamentals QualifiedGoogle Adwords Advanced Search Qualified