John Macpherson Email & Phone Number

Dartmouth, Nova Scotia, Canada

• Help brands connect with consumers by aligning business goals with their mindset and needs
• Conduct research into online market trends and identify digital channels for campaigns
• Outline the strategies for optimizing digital assets to drive business outcomes
• Create integrated and cost-effective digital strategies
• Analyze and report on digital campaigns
• Analyze customer and user data

Halifax, Nova Scotia, Canada

• Monitored key campaign metrics and developed strategies to optimize digital performance.
• Identified and analyzed industry trends to successfully provide digital solutions and recommendations for clients.
• Regularly prepared campaign delivery and performance reports, as well as other strategic analyses and research.
• Managed internal delivery team resources for product launches and performed internal deliverables as needed.
• Set up and managed native/sponsored content on owned and operated platforms as well as social media networks.
• Developed a strong understanding of digital ad serving, rich media, and digital best practices.

Halifax, Canada Area

• Verified, controlled, and processed sales booking requests.
• Checked corresponding inventory availability.
• Performed client welcome and validation calls.
• Coordinated creative approval with clients and ensured quality control standards applied to all assets.
• Created, produced, and updated reports and dashboards based on the sales team's performance.

Halifax, Canada Area

• Working as an independent graphic designer.
• Print design, business card design, advertisements, posters, book/magazine covers, postcards and brochures.

Halifax, Canada Area

• Responsible for maintaining/increasing sales volume with existing and new accounts within the industrial hose and distribution channels.
• Responsible for securing and maintaining distribution of industrial hose products.
• Proactively worked with sales team to ensure customer service needs are met or exceeded.
• Developed and maintained comprehensive technical knowledge of group/divisional products, applications, features, advantages and benefits

Halifax, Nova Scotia, Canada

• Worked with industrial consumable products, which include: fasteners, electrical components and hydraulic components.
• Planed, coordinated and assisted in conversion and setup of new accounts.
• Identified product expansion opportunities within existing accounts.
• Checked accuracy of shipment at customer locations.
• Provided communication and feedback to the sales representative and District Sales Manager as appropriate to ensure full customer satisfaction.
• Co-managed company's largest account in Eastern Canada.

11 Washmill Lake Drive, Halifax, Nova Scotia

• Followed weekly merchandising kit instructions and ensured merchandise was put away in a time efficient manner.
• Completed ad-set changes and updated signage on a daily basis.
• Received and shipped merchandise as well as compared shipments against packing lists.

Dartmouth, Nova Scotia

• Determined customer needs and recommend the best solutions.
• Drove the sale of products and services to deliver personal and company sales targets.
• Demonstrated a constant and up-to-date expertise of products, services, promotions and policies.

St. John's, Newfoundland

• Handled cash and processed customer orders
• Managed store stock while providing customer service
• Assisted in developing, maintaining and distributing inventory reports to store departments

Antigonish, Nova Scotia

Worked with minimal supervisionResponsible for product placement in various locationsGained valuable customer service skillsUsed manual and computer generated invoicesThe position at Scotsburn Dairy greatly improved my time management skills. While making sales and delivering product my customer service skills were enhanced as well.

• Balanced daily cash
• Maintained sales records
• Responsible for shop marketing and advertising
• Responsible for organizing volunteer workers

Halifax, Canada Area

• Worked within a team environment
• Designed company web banners
• Cover and ad design for tourism publications
• Various designs published
• Worked within strict deadlines

Antigonish, Nova Scotia

• Managed workers duties and responsibilities
• Managed office supplies and furniture stock
• Placed customers orders between stores and from company warehouses
• Handled and maintained customers copy orders

Bachelor, Business Administration

Graphic Design