John Loafman Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Illinois, United States

Directly manage $1.5MM+ consultative research projects, responsible for overall success, direction and execution: portfolio & team management, client leadership, program design roadmapping, and financials. In addition, advising junior colleagues on their career trajectory and growth within the Brand Strategy group.

Chicago, Illinois, United States

Managed end-to-end customer-centric consulting projects simultaneously: scoping, design, vendor / project management, analysis planning, crafting and presenting compelling insights to client stakeholders (managers to C-suite). Appointed by leadership to oversee fast-feedback business (exp. YoY growth: 120%); developed tiered, client tailored product offerings in collaboration with leadership.

Chicago, Illinois

Notable Accomplishments:- Unveiled insights to a Fortune 100 beverage company that led to packaging redesign globally; it was well-received by client CEO and was showcased as best-in-class research- Independently constructed and led a brand risk mitigation study for a Fortune 100 CPG brand, criticized during social unrest, resulting in package design alteration- Led year-long global brand health and competitive analysis study, providing client stakeholders with targeted insights. Client CMO renewed contract due to highly regarded insights- Forecasted post-COVID product demand & profitability for a global hand sanitizer company through holistic research design and actionable insights I provided- Led product launch strategy for a global brand which helped secure their relationship with a national wholesale retailer and increase allocated shelf-space- Received company award for executing an end-to-end of a campaign awareness study for a Fortune 100 beverage company within 1/3rd the amount of time- Achieved a 20% reduction in project timelines by directing an international vendor team to identify and remedy efficiency pain-points, and implemented a single-source team resource repository

Chicago, Illinois

Downers Grove, Illinois

Pioneered implementation of Qualtrics company-wide; designed and deployed all national and regional-based surveys. Collaborated with departmental stakeholders on multi-faceted research studies aimed to evaluate effectiveness of various student course progressions.

Downers Grove, Illinois

Assisted in increasing the college’s social media presence from under 10,000 daily viewers to over 35,000 over the course of the ~3-month internship by creating compelling content for websites, blogs, social media outlets. I served as an active communication planner and constructed the college’s first database of relevant bloggers/media contacts to promote the brand and increase online visibility.

Mount Pleasant, Mi

Mount Pleasant, Mi