John Keeter Email & Phone Number

Austin, Texas, United States

Alexandria, Virginia, United States

Alexandria, Virginia

Serves as Marketing Strategist, Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs), in the Army Marketing and Research Group (AMRG). Develops the Army’s Enterprise Brand strategy, and the strategic marketing plan. Oversees the execution of marketing strategy and the development/execution of the operational/strategic marketing plan for every component of the Army (e.g., Active Army, Army Reserve, and ROTC).

Tyson'S Corner, Va

Primary focus is assisting the U.S. Army solve complex problems related to the Human Dimension within PwC's National Security Practice.

Alexandria, Virginia

Supervised, led and managed performance of the Army Marketing and Research Group, with a $240 Million dollar annual budget, and 450 geographically dispersed military and Department of the Army civilian personnel. Supervised organization stand up, human capital, development of the Army Enterprise Brand and Marketing strategy, national marketing program plan and execution, marketing analyses, accessions analyses, and performance assessments.

Crystal City, Va

Supervised military and civilian analysts in support of the Under Secretary of the Army, providing Army-level business initiatives relating to performance, efficiencies, and Institutional Risk through the Director, Office of Business Transformation (OBT). Led the analytical support team for the Secretary of the Army's Generating Force Program Reform Task Force, identifying Army-wide organization and process efficiencies for a 1.2M organization with a $250B annual budget.

Rosslyn, Va

Supervised a cross-functional team of military and civilian analysts, recommending strategic institutional transformation initiatives through the Director, Enterprise Task Force (ETF)/Special Assistant to the Secretary of the Army. Facilitated development of Army-wide strategies, goals, objectives, policies and plans with respect to assessment architecture of the Army with the Headquarters Department of the Army (HQDA) staff and other key Army stakeholders, to rebalance the force and preserve the All-Volunteer Army.

Carlisle, Pa

Competitively selected for resident Senior Service College, receiving a Master's Degree in Strategic Studies. This advance professional program included counterparts from other services, federal agencies and foreign armies. Instruction focused on strategic studies, national security policy, planning and execution of strategic and operational warfare and Army business operations. The curriculum includes strategic thinking, creative and critical thinking, systems dynamics, strategic leadership, resource capabilities to fulfill national military strategy, functions of Defense Resource Systems (planning, programming and budget systems), Operational and Business Transformation, and completion of an in-depth research project of strategic interest to senior military leaders.

Kabul, Afghanistan

Supervised a 4-person analytical cell in a Major General’s Joint/Coalition forward-deployed command, developing analyses that inform plans, policy and command group decisions within the Combined Joint Operations Area (Afghanistan). Responsible for designing, developing and monitoring statistical analyses, market research, simulations and applied mathematical models to enhance the efficiency and effectiveness of manning, equipping, and training processes, leading to a reformed, self-sustained Afghan National Security Force. Coordinated command analytical efforts with NATO’s International Security Assistance Force (ISAF), Central Command (CENTCOM), US Embassy, Combined Joint Task Force 76, Task Force Phoenix, German Police Project Office, USAID, Government of Afghanistan and external research agencies.

Santa Monica, Ca

The RAND Fellowship Program provides competitively selected Army officers, one of six Army-wide, to work with senior-level RAND researchers on projects of significance to Army’s senior leadership. Led Army analytic insights on strategic marketing projects to strengthen Army recruiting and retention as the United States struggled to maintain an All-Volunteer Army while fighting 2 wars.

Fort Knox, Ky

Division chief leading an 11-person Market Research and Analysis Division on a 3-star General’s staff. Responsible for the integration, coordination of research studies, analysis, and reporting of statistical and demographic data for: marketing effectiveness, market understanding, strategic and tactical planning, business practices, policy formulation, corporate decision making, advertising, resource application, and incentive development in support of the United States Army Accessions Command’s missions.

Fort Knox, Ky

Responsible for coordination, execution, and analysis of quantitative and qualitative advertising research projects for the Army’s integrated advertising communications plan (TV, Print, Web). Advises the 3-star commanding general and staff, translating general market and multi-cultural research implications into recommendations to ensure that the Army optimizes the effectiveness of its advertising $200M budget. Responsible for the integration and analysis of research findings into the decision-making process for strategic and local marketing planning, marketing understanding, advertising copy refinements, and business practices of the U.S Army Recruiting and Accessions Command. Coordinate research efforts with the ASA-MRA’s Army Brand Group, Recruiting and Cadet Command, Department of Defense, and research agencies to ensure effective and complementary efforts.

Fort Knox, Ky

Fort Leavenworth, Ks

Fort Irwin, Ca

Fort Knox, Ky

Fort Knox, Ky

Mannheim Area, Germany

Ms, Strategic Studies

Ms, Engineering Management, (With Honors)

Bs, Mechanical Engineering