John Mason Email & Phone Number

As a proven leader in the communications and marketing industry, I understand both consumerbehavior and marketing strategy. Based on this insight, I create compelling visual and emotionalnarratives that engage customers and drive sales.With a developed eye for aesthetic, I solve design challenges creatively while sweating the smallestdetails. I deliver campaigns on-time, on-budget, and on-trend. I bring depth of experience developingthe look and feel for consumer brands and a 24/7 can-do attitude to all challenges. My core skillsinclude:► Content Writing and Editing► Email and Marketing Campaigns► Website Management and SEO► Problem Solving and Troubleshooting► Graphic Design► Project Management► Social Media Management►Copywriting and Blog Writing► Branding and Brand Management► Photography► Video Production► Metrics and Reporting► Team Building► Asset ManagementI am positive, proactive, and bring a sense of humor to every situation. Here on LinkedIn I would like toconnect with other professionals similary driven to grow within their industries and realize meaningfulprofessional successes.

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  Communications Manager

  Marczyk Fine Foods

  Jun 2016 - Present - Denver, Colorado, United States

  Manage all aspects of digital communication for a leading regional grocery chain. Establish a connection with customers through developing and delivering print and digital marketing strategies that promote brand value.-Lead end-to-end planning and management of written and visual email, website, and socialcontent with an emphasis on visual storytelling that creates compelling narratives.-Identify and capitalize on seasonal opportunities. Collaborate with the Director of Purchasing tooptimize holiday-specific campaigns to drive consumer demand, move key products, andincrease revenue.-Produce graphic design for printed in-house promotions and informational signage. Collaboratewith contract graphic designer for large-scale out of home commercial campaigns.-Internalize target consumer drivers and demographics to ensure content and brand remains topof mind.-Write best-in-class copy to promote Marczyk and key partner brands across multiple channels,ensuring that all media content meets brand standards.-Lead social media copywriting and visual content. Create attention-getting graphics andcompelling videos to drive consumer loyalty and spend.KEY ACHIEVEMENTS► Created a unified, elevated brand voice, look, and feel for digital and printed communications.► Managed redesign and roll-out of dynamic new website to meet improved brand demands, focusingon improved access to information and engaging storytelling.► Developed new style sheet and brand voice for e-newsletter, increasing subscription rate from 12K to 31K in four years and open rate from an average of 13% to average 28%.

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  Metropolitan State University Of Denver

  English And Creative Writing, Graphic Design