- Directed a diverse design team on the UX/UI of a complex AI + SaaS tech platform, resulting in the client securing a $3 million seed and generating a significant customer waitlist with the web and mobile app MVP-Orchestrated the U.S. go-to-market strategy, including website, print, localization, and social media strategy for an APAC DTC company, resulting in a 2x revenue increase.-Increased the client's organic leads by 3x and enhanced brand imagery through a comprehensive rebrand and website redesign.

Leadership, Branding, Brand for Start ups, Portfolio review, general mentorshiphttps://adplist.org/mentors/john-miyoshi

Summary: Brought on to lead a rebranding effort, positioning Channel, a Series A company, as a social media and AI app for consumers. Supported growth through cross-collaboration with product, growth, and design teams. Managed messaging, campaigns, and brand strategy, resulting in a 20% increase in user retention.-Oversaw end-to-end brand operations, including design, digital, print, copywriting, motion, video, packaging, campaigns, and product expressions.-Strengthened brand architecture, strategy, positioning, tone of voice, brand standards, target market alignment, visual identity, AI tools, core messaging framework, and storytelling. Spearheaded a company rebrand, resulting in a 50% increase in app installs on the day of release.-Facilitated the designing of new company-wide business goals, objectives, and marketing efforts with creative storytelling concepts and brand experiences.- Cross-Functional collaboration with Marketing, Product marketing, and Community to direct, organize consumer-focused creative strategies, creative concepts, and develop campaigns.- Spearheaded creative briefs and strategies for marketing campaign efforts to resonate with target audiences.- Driven campaign performance and reduced social media channel's CPA (Cost per acquisition) by 65% by developing content.- Improved website development by 60% and implemented 60% Faster ticket completion rate, and Increased 75%in speed to market.

Summary: Co-founded and scaled the Ad Agency from 2 to 60 employees. Managed all global agency brand and creative strategy, output, and retained high profile clients, such as, Nike US/Tokyo/China, Duolingo, Expedia, Clorox Comapny, Walmart, FTD flowers, Activsion, EA, Wizards of the Coast, and Niantic. Conducted and optimizing SaaS product strategy and usability, contributing to a company valuation of $20 million.- Retained top clients including Nike (US & Tokyo), Duolingo, Clorox, Walmart, Sam’s Club, Microsoft, Expedia, Activision, EA, Niantic, and Square Enix, driving 5X revenue growth for the agency by delivering innovative pitches and translating digital marketing objectives into strategic, creative solutions.- Collaborated with key stakeholders, including C-levels, engineers, marketing, and creatives, to deliver full-funnel, integrated campaigns across interactive experiences, video ads, TV, digital, motion graphics, and more.- Proven track record of leading a team of 18, including contractors and external agencies, driving operational process improvements, and fostering individual professional growth.- Spearheaded and facilitated creative briefs and business challenges to creative strategies, KPis, insights, vision drive impactful creative work.- Directed Digital Product design strategy and analyzed the market to identify product enhancements and innovative technology- Conducted research and usability testing to gather user insights and requirements, optimizing SaaS product strategy and usability, contributing to a company valuation of $20 million.

Summary: Brought onto drive a global rebrand, built an internal agency to shape Hubilo as the leading B2B all-in-one virtual and hybrid event platform. Assisted growth and raised a $150million Series B investment. Managed operations, messaging, web, video, activations, campaigns, and brand strategy across US, EMEA, and APAC.- Responsible for corporate branding growth and conversion for effective audience target and increased brand awareness, perception, equity, & favorability. Increased brand awareness, recall, conversion by 4X and familiarity by 5x.- Spearheaded and Collaborated with executive teams, marketing, social, product, and sales to re-tune go to market plan and integrated Campaigns to fully optimize for the creative team.- Empowered teams to bring brand strategy, messaging strategy, voice, tone, storytelling, and creative marketing to life while creating design systems for scaling across all channels, and maintaining consistency for the brand conversion.- Improved productivity by 40% and built strong employee morale by supporting team member career progression and technical skills through effective coaching, motivation, prioritization, and goal-setting techniques.- Achieved an 89% increase in website traffic from organic search, leading to improved brand visibility and customer engagement. - Optimized paid and owned campaigns, driving 5x growth in impressions, CTR, conversions, leads, and demand across channels and brand partnerships. - Proven track record of leading a team of 13, contractors, and external agencies operational process improvement, and nurture an individual’s professional growth.- Orchestrated and directed B2B brand campaigns across events, social media, email, in-app, OOH, paid digital, stunts, and activations, resulting in a 30% increase in business performance, marketing awareness, and KPI achievement.

Here, I managed the planning and development of marketing materials, including web design, branding, logos, and brand guidelines while ensuring alignment with set requirements.➥ Improved the branding of tech companies by analyzing and revamping the logo and messaging.➥ Recognized for handling and completing multiple projects simultaneously within timely and budgetary constraints.➥ Led and support the brainstorming and preparation of design concepts following client needs and requirements. ➥ Established and managed the new vision for client marketing campaigns and marketing/art designs to facilitate the development of marketing materials and collateral.➥ Researched and analyzed market trends or audience insights to lead integrated and disruptive marketing and branding strategies that connect with consumer needs, emotions, and values.➥ Administered and improved product design user interface and user experience (UI/UX), including app development, while designing and creating app prototypes and interaction designs.➥ Leveraged strong communications, presentation, and writing skillsets to educate personnel on brand identity guidelines and consumer engagement tactics.

Summary: Managed a creative team of 13, driving creative strategies and developing new ad formats, such as videos and interactive content. Increased advertisers' conversion rates by 500%. Strategized for high-profile advertisers, including Facebook, Instagram, Apple, New York Times, Hotel Tonight, Fanduel, Deezer, Mercari, and various global accounts to enhance marketing results.- Achieved proven results for clients including Facebook, Instagram, Messenger, FanDuel, Amazon, The New York Times, Hotel Tonight, Deezer, Mercari, Machine Zone, and various global accounts. - Administered and accelerated the curation from marketing objectives, design strategies, and business needs from Advertisers by creating effective strategies and drove performance marketing initiatives by an avg of 4X.- Revamped ad campaigns to increase engagement, positively impacting business goals through performance analysis, experiments, and data-driven methodologies. - Retained brand accounts while following a cohesive brand perception while impacting direct and performance marketing's business goals by 200%.- Led global mobile advertising campaigns, achieving an 80%+ increase in ad spend.- Managed a team of 13, fostering high growth, strategic thinking, and accountability.

Led a team of 13. Created and innovated in the mobile/social ad space through data analysis and A/B testing. On-boarded video ads and interactive ads to the design pipeline.

AppLovin's marketing platform provides marketing automation and analytics for brands who want to reach their consumers on mobile. The platform enables brands to use real-time data signals to make effective marketing decisions across one billion mobile consumers worldwide. AppLovin has over 80 employees and is headquartered in Palo Alto, with offices in San Francisco, New York, London, and Berlin.

- Visual Design - Motion Graphics - UI- Print Design

- Delivered video editing, motion graphics, print design, and UI projects for clients including Microsoft and Pepsi.- Created motion design for experiential campaignFloat Hybrid Entertainment creates Content and Technology for Immersive Experiences across multiple interactive media platforms. Float Hybrid Entertainment was formed in 2010 by John Gaeta, the VFX designer behind the Matrix Trilogy.

-Created branded and print materials for internal start ups -Collaborated with Marketing to storytell NextGSV's mission, guides, tooltips, etc About nestGSV nestGSV’s mission is to incubate and accelerate innovation in the startup ecosystem in Silicon Valley. We are utilizing a comprehensive, services-driven model to provide full life cycle support for our startup companies, who work in our 70,000-square foot campus in Redwood City, CA. To drive this innovation, we have created strong partnerships with governments, top universities, leading technology companies, service providers, media companies, and other accelerators, and angel investors. Ultimately, we aim to create a network of campuses in selected major cities in the U.S. and internationally. GSV, after all, stands for Global Silicon Valley.

Specialized inPrint MaterialsWeb Design Logo DesignBranding Materials Marketing Materials