o Deliver critical creative feedback, strategy and direction on theme and design development, production technique, big picture brainstorming, and overall brand cohesiveness and evolutiono Reimagine and execute entire social media presence, create and manage content and engage customer base to drive brand value, increase sales and compliment development of marketable concepts for product lineo Expand wholesale client base, manage existing wholesale accounts and build collaborative partnerships with other artists, synergistic businesses & their brandso Provide operations backbone and special event marketing for new retail location

Mid-Atlantic Border Collie Rescue, WALK San Francisco, Finding Fellowship SF, Korrupt Label Clothing, Queen Anne’s County Animal Shelter, CCC/SFAF, LinkedIn, Nature in the City, Black Coalition on AIDS, Youth Empowered Action Camps, Project Open Hand, PAWS, LGBTQ Asylum Project (SF), Immigration Equality (NYC)o Provide cost-effective, winning direct marketing strategies, counsel, pro-bono and spec work for small, medium and large for profit, charitable non-profit and political companies and organizations.

o Direct, mentor, and manage a direct marketing team of 5+, including gift processing and database administration staff with overarching development roleso Assist VP by leading from behind to mentor throughout the development department, with a total revenue goal of about $7MM.o Write all drafts, manage vetting and editing process for all direct marketing fundraising copy and designo Design and lead mail, email, phone and website fundraising strategy and creative arc, implement and analyze individual donor (<$5,000) efforts with a total gross revenue goal of $2.1MM, equaling about 21% of the overall budgeto Participate heavily in creating and implementing monthly donor, major donor and planned giving fundraising strategies, including managing a major donor portfolioo Cross-functional responsibility to other development and non-development units (events, grants, major gifts, wellness, kitchen, distribution), and other organization staff to maximize fundraising revenueo Serve on executive leadership team towards oversight on hiring, reporting structure, department processes, staff development, organizational culture and other organization wide decision makingo Initiate and lead new and existing partner/vendor relationships, including mail production, premium and collateral procurement, telemarketing and design services

o Leveraged professional network of contacts to identify and facilitate new business opportunities for agency

Clients: Ronald McDonald Houses of Cincinnati, Durham, Indiana & Southern NJ, GMHC, The Actors Fund, Heal the Bay, National Meals on Wheels Co-Op, Food & Friends, Breast Cancer Relief Foundation, Higher Achievement, Not Aloneo Shaped integrated multichannel marketing campaign strategies alongside big picture creative vision and overall story arc for slate of clientso Mentored, managed and trained junior colleagues in a highly matrixed organizational structureo Envisioned, launched and drove company social media presence, provide context and content, fine tuned against performance metrics and adjust efforts accordinglyo Initiated, built and evolved ongoing college intern program to expand company resources and hiring reacho Delivered on new business opportunities, including pilot expansion of Ronald McDonald House work into a “co-op” modelo Led cross-sell efforts for Meals on Wheels Co-Op clients through conferences, one-to-one and email marketing

Children’s Cause for Cancer Advocacy, DMA, Hynes for Governor (IL), Summer Play Festival/Public Theater ➢ Pro-bono, counsel and spec work for various organizations while pursuing a full-time position.

Clients: Sierra Club, California State Parks Foundation, Earthjustice, Defenders of Wildlife, Project Angel Food, American Motorcycle Association Drove CRM-based audience selection for acquisition strategy on various markets, selected lists and constructed mailplans for each prospect campaign based on in-depth list, offer and creative analysis.  Leveraged mutli-dimensional DR perspective to improve performance on control packages and develop new test packages, including packages geared towards specific list markets and/or market subsets. Managed fully remote/virtual team with staff in three different locations (east and west coast). Tested and refined approaches and strategy with “trouble” audiences like CNRs and conversions of online respondents.

 Led a cross-functional team of 12 to 15 staff, including data entry, database management and customer service. Developed & directed overall direct response program with annual revenue goal of approximately $26 million and spend of about $8 million (approximately 43% of PPFA revenue). Oversaw all direct response efforts, including, telemarketing, direct mail, online/e-mail and collateral. Managed multiple partner/vendor relationships, including marketing agency, polling/research firms, online, canvass and other consultants. Reported on and provided rationale for results, trends, reactions & proactions and other big picture direct response factors on demand to entire Senior Management Team and/or directly to Cecile Richards, PPFA President.

Clients: Sierra Club, California State Parks Foundation, San Francisco Zoo Organized and led new business team for west coast expansion efforts, created proposals and directed pitch efforts for new accounts. Reported to President, EVP and other firm partners with regard to projecting and meeting P&L on San Francisco book of business. Drafted and actualized overall company direction through setting and achieving company goals. Managed and supervised (directly and indirectly) all San Francisco account staff. Expanded revenue stream for agency and/or up-sold additional business with current clients.

Clients: Sierra Club, California State Parks Foundation, Habitat for Humanity, US Airways, Democratic National Committee, Project Angel Food Handled complete cross-channel direct marketing management from concept to solution, including budgeting, projections, concept development, copy and copy editing, artistic direction, segmentation/list selection, testing strategy, production oversight and statistical analysis. Projected and delivered on multi-million dollar direct marketing budgets. Provided senior leadership in San Francisco office, including helping to launch, manage and maintain account services presence. Trained, managed, supervised and reviewed performance of multiple staff members. Collaborated with and directed outside writers, designers, stock agencies and other providers.

Clients: Sierra Club, California State Parks Foundation, WNET New York/Channel 13 Managed overall acquisition strategy for multiple clients using analytical tools to interpret performance data and determined ways to maximize results. Selected lists and constructed mailplans for each campaign based on in-depth list analysis. Determined creative strategy to improve control packages and developed new test packages, including packages geared towards specific list markets and/or market subsets.

Clients: Sierra Club, Democratic National Committee, Project HOPE  Facilitated and managed day-to-day production tasks on mailings.  Designed and presented production training sessions for production and non-production staff.

Clients: Habitat for Humanity, Amnesty International, American Civil Liberties Union  Performed all duties required for production management of comprehensive direct mail programs.  Trained, managed and supervised three junior project managers.

Clients: Black & Decker, Mellon Bank, Marriott, Special Olympics, SkyTel Solicited quotes for services including printing, data processing, personalization and lettershop on collateral, direct mail and other projects. Created and monitored schedules and budgets for all phases of projects and contracted services. Reviewed printing proofs, data processing input/output, personalization setups and lettershop samples for quality and accuracy.