John Morawski Email & Phone Number

Tongeren

I challenge myself to become the coach you search for. I've removed the dust from my 1978 Masters degree in Organizational Psychology, followed a course in Acceptance and Commitment Training, and also reached the certificate of "Prosocial Facilitator".Still in for challenging Market Intelligence assignments, using my 37 years experience. 😊"Success is not final. Failure is not fatal. It is the courage to continue that counts" (quote of W. Churchill).

Gouvy, Walloon Region, Belgium

Market intelligence - Branding -Strategy.I worked for local and international clients in a variety of sectors, e.g. Securex, Test-Aankoop, Euroconsumers, Telenet Group, Tiense Suiker, eni (Nuon), MTV Networks Belgium, KPN Group Belgium (BASE, JIM Mobile), KPN Mobile International, BASE Company, Toyota Headquarters Europe, Volvo cars European Headquarters, Sara Lee Headquarters Utrecht, Campbells Belgium and Export, Coca Cola Services Belgium, Wolters Kluwer Belgium, Belgian Post Group, Sara Lee Household & Bodycare Belgium, Café Kimbo, Connections (travel agency), Pajottenland regional branding, Human Interface Group (usability experts), ElectrabelIn general: - Full operational management of marketing research projects- Global audit of marketing information systems, methodology and tools - Support in brand diagnosis, brand building, strategy development, execution, follow up, adjusting and refinement- Interim marketing research and intelligence management (Test-Aankoop, Euroconsumers, Telenet Group, BASE Company, Volvo European Headquarters, KPN Group Belgium, KPN Mobile International, eni)Examples of some achievements: - Managed all marketing research for Campbell Foods Belgium during 7 years- Helped giving new direction for Campbell Foods Belgium brands (D&L, Royco Minute soup, Campbells soup) resulting in a balanced rational/instrumental and emotional/expressive positioning, segmentation, new products, packaging, advertising and promotion- Trained and coached marketers in brand building strategy and skills (Coca Cola Services Belgium)- Strategic advice on the effect of F1 sponsoring investments on brand; hybrid cars purchase drivers, segmentation, targeting, communication (Toyota Headquarters Europe)- Helped building the regional brand “Pajottenland” based on my Brand Concept Platform workshops with stakeholders

Mechelen

Several assignments for utilities companies.

Brussels Area, Belgium

Exciting job :)I'm delighted TA asked me to stay for a while in order to coach the development of their marketing strategy.

St. Lambrechts Woluwe And Mechelen

At BASE Company before integration with Telelenet:- Optimized the NPS system and usage at BASE Company- Made the results and insights of the Satisfaction Monitor more relevant for functional stakeholders and management team- Launched NPS and satisfaction monitor for the BASE shopsAt Telenet Group during integration stage:- Helped integrating NPS in the Liberty Global system

- Leading, inspiring and motivating a group of 18 marketing professionals of various sectors and function levels - Concentrating on branding theory and practice (e.g. brand innovation, brand loyalty, branding on the Web, branding and sustainability), organizing workshops and conferences on branding

- Managed all marketing research activities: ad hoc research and continuous monitoring studies, desk research, retail and consumer panels; segmentation, positioning, new concept/product/name/packaging development, advertising, satisfaction/loyalty, … (budget responsibility + 1million €)- Developed and managed a Marketing and Sales Intelligence System- Developed and managed the Brand Concept Platform, a powerful tool for building and managing brands- Was key responsible for hiring and training marketing trainees; coached them and took mentorship for their next career steps- Advised Management Team regarding marketing and marketing research matters- Project Leader Satisfaction Improvement Program (employees, distributors, consumers)- Member of the project team developing Senseo- Assisted the preparation of the acquisition of 2 coffee brands and the building of a 3 brands strategy

- Full management of a coffee brand and a tea brand.- Development and launch of a an instant coffee product (Mocaffé) and coffee filters.

- Prospecting new clients.- Strategical and operational marketing support for existing client accounts- Manager ad hoc research department