Identification of long term category growth opportunities and business growth opportunitiesDevelopment of portfolio strategy across all our brands and categories to determine optimal focus and prioritisation to achieve business goalsLeadership of category team and deployment of category growth initiatives

Responsible for leading the Soft Drinks Category team within the Coca-Cola System in Australia:Development of Beverages Category Growth drivers to influence strategic direction of the business.Category growth opportunity development for all Coca-Cola System categories and white space where to play prioritisation for the businessLeadership and development of category team through coaching, process development

Delivering superior shopper, category and consumer insights lead solutions to a wide range of FMCG and Retail businesses to help them in achieving their business objectivesLead and develop IRI's Consumer & Shopper Intelligence offer embracing New Product Development, answering clients' business issues and upskilling of internal client service team to drive category management understanding and client relationship engagement to achieve revenue targets

Responsible for heading up the Shopper Practice area within Nielsen Australia. Leading a team to deliver best in class Shopper Insight and Category Management expertise to a wide range of clients including supermarket retailers and both FMCG and non-FMCG suppliersAct as retail and shopper expert providing key insight and trends to client and industry bodies Areas of interest include Category Vision & Strategy, Shopper Marketing & Insight and business partnering

Full P&L responsibility and board level accountability for performance of priority Perishables category (c$250m RSV)Development of influential relationship with Woolworths, Coles and Metcash to drive category strategy and Goodman Fielder performance with each retailerCoaching and organisational development of direct reports (3) and wider team to include best practice category management and NPD Launch execution

Develop and deliver Category Strategy for Deodorants and Men’s Toiletries based on shopper insight and compelling engagement with the customer as category captain to drive category value and Unilever market share through bespoke channel and retailer specific plans for Multiple Grocers, Drug Stores and Convenience channelsLead and develop a team of 2 Category Managers and 2 Range and Merchandising Execs to ensure that both Unilever and the retailer win in store through insightful… Show more Develop and deliver Category Strategy for Deodorants and Men’s Toiletries based on shopper insight and compelling engagement with the customer as category captain to drive category value and Unilever market share through bespoke channel and retailer specific plans for Multiple Grocers, Drug Stores and Convenience channelsLead and develop a team of 2 Category Managers and 2 Range and Merchandising Execs to ensure that both Unilever and the retailer win in store through insightful, leading edge category management and range and merchandising techniquesDevelop a programme for multi-brand NPD launches based on appropriate investment, launch timings, range, space, price, promotion and in store activation that ensures that new launches are a success for both Unilever and the customer Show less

Delivery of 3 year category strategy for key product areas within business accounting for almost £2bn worth of sales ensuring customer insight is at heart of Merchandising, Marketing, Range, Price, Promotion, Supplier and OL strategiesImplementation of 12 months cross-functional activity plans delivering market leading sales and margin growthDeliver commercial review and recommendations of key business strategic opportunities based in response to current business and market share… Show more Delivery of 3 year category strategy for key product areas within business accounting for almost £2bn worth of sales ensuring customer insight is at heart of Merchandising, Marketing, Range, Price, Promotion, Supplier and OL strategiesImplementation of 12 months cross-functional activity plans delivering market leading sales and margin growthDeliver commercial review and recommendations of key business strategic opportunities based in response to current business and market share performanceLeadership of multi-category macro space review project delivering c10% space savings and increased sales efficiencies for reinvestment back into store estate Show less

Lead and coach team of three analysts to equip them to play an effective role in delivering key insight and information to their internal customersDerive maximum value from substantial insight budget by managing relationship and renegotiating with key suppliers (IRI, TNS, Nielsen, CGA, Millward Brown) to ensure that business information and insight needs are effectively met whilst delivering an enhanced service to over 200 users and cost savings of 25%Effectively influenced senior… Show more Lead and coach team of three analysts to equip them to play an effective role in delivering key insight and information to their internal customersDerive maximum value from substantial insight budget by managing relationship and renegotiating with key suppliers (IRI, TNS, Nielsen, CGA, Millward Brown) to ensure that business information and insight needs are effectively met whilst delivering an enhanced service to over 200 users and cost savings of 25%Effectively influenced senior management by delivering programme of insight led presentations to guide business decision making and strategy Show less

Strategic influencing of business decision making by providing expert advice and insight into key business issues to Board and senior marketing, sales and category teamsLeadership, coaching and development of Market Insight teamRenegotiated key agency contracts for all divisions within Unilever UK parent company achieving substantial cost savings and enhanced research services for Unilever one of the major purchasers of continuous market data in the UK