Johnny A. Martinez Email & Phone Number

South Padre Island

My extensive experience in the hospitality industry as a Director of Sales and Marketing allowed me the opportunity to grow personally and professionally. I have developed many sales people, led hotel sales teams to success and introduced diverse effective sales strategies throughout my endeavor. This gives me an edge in my new Commercial Real Estate career. My hotel insight gives investors the opportunity to learn more about their Hotel Investments as I provide a deeper analysis of potential money generating opportunities. The road to success is long, as they say, Rome wasn’t built in a day, but they were laying bricks every hour.

Pearl South Padre Island Hotel And Spa - South Padre Island

Strategic planning and leadership -Top line revenue growth - Celebrate successes and promote positive results – Forecasting – Hiring & Developing – Marketing – Ecommerce – Revenue Management – Large Group Sales – Banquets & Catering - Business Transient Sales – Budgeting

Dallas/Fort Worth Area

People don’t conduct business with people they don’t trust! As leaders we must mentor, teach, and lead enthusiastic professionals while still having fun in the work place.As a Task Force Director of Sales & Marketing my objectives and responsibilities include: •Function as the business leader of the property’s sales department •Coach leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.•Develop successful sales goal strategies and create alignment with the Aimbridge sales culture•Identify, train and mentor sales associates; utilize all available on the job training tools for associates. Tools include but not limited to: ISAC, ISAC BD Tool, Hotelligence 360, Knowland Reports, STR Smith Travel report and In-house guest lists •Provide day to day leadership to on-property sales associates in order to achieve hotel sales objectives, booking goals and property revenues. •List of properties include: Aloft Milwaukee, Aloft Nashville, Aloft Broomfield, Element Denver, Sheraton Midwest City and Hyatt Fairfax at Fairlakes In the past 5 years, I’ve been directly involved in the success of 8 hotels with Aimbridge. I have trained and mentored many sales people. I have been involved in all aspects of the direct sales efforts to include processes such as budgeting, RFP, RTB, hiring of staff, and instilling our company culture for oncoming new acquisitions. These work ethics have gained me the respect of my peers, colleagues and my own mentor!

Sheraton - Mckinney Texas

Hospitality sales professional with 12 years of experience. My sales experience encompasses 3 major hotel brands: Hilton, Marriott and Starwood. On a daily basis, I establish and maintain great relationships with all clients that wish to do business with our hotel. After all, people don’t like doing business with people they don’t trust! As a leader and mentor, my success comes from hiring, teaching, and leading enthusiastic sales professionals while still having fun in the work place.

Aloft San Antonio

I have developed and implemented aggressive sales and marketing strategies which have resulted in an increase of year over year market share growth. These results include a 12% in 2011; 5% in 2012; 5% in 2013.Aloft San Antonio has been the market leader in the past 3 years due to these startegies and continues to be the leader in 2014!

Aloft Houston By The Galleria

Developed and implemented sales and marketing plans in different market segments to attract the most profitable mix of business. Successfully increased market share growth in a very aggressive market such as the Houston Galleria market.

San Antonio, Texas Area