• Created and managed marketing campaigns for all B2C social channels; publishing engaging and story-telling content aligning with the brand and target audience yielding in 150% user retention• Monitored and evaluated paid search results and search performance across TikTok, Instagram, and Youtube• Worked closely with university vendors on marketing communication providing clear direction to ensure propercampaign and channel support• Developed and maintained reporting of all data levels to understand business and performance optimizations byestablishing publishing plans and product calendars• Demonstrated search engine expertise in SEM/SEO industry trends: Initiated A/B testing in e-commerce andenhancing the brand’s competitive advantage by 1,047 new website clicks

• Instructed a first-year university course involving the importance of utilizing mindful time management, targeted study strategies, and intentional planning for academic achievement and pathways to success• Provided ongoing support and mentorship to students throughout their first year by offering guidance on challenges, goal settings, and connecting them to appropriate campus resources

• Executed a shopping campaign and increased go-to-market (GTM) strategy by 40%: Established a new visual merchandising service using the Voice of Customers, leading to successful service launch in flagship retail stores• Increased organic customer engagement of brand by 146.01%: Translated analytical insights from quantitative and quantitative research to align and improve key point indicators (KPIs)• Influenced UI/UX design through research analysis; enhancing application usability for retail associates securing internal and external approval for various assets including in store and online• Owned product recommendation strategy being up to date with industry trends, overseeing customer journey, and managing retail premiums to stakeholders and cross functional partners

• Collaborated in a marketing strategy by promoting DCU’s new digital banking app focusing on perks/supplementary services• Prepared reports and presentations summarizing campaign performance, insights, and recommendations for internal stakeholders

• Assorted visual line merchandising plans, ensuring alignment with brand standards and implementing such strategies to enhance footwear product presentation and drive sales• Managed all seasonal tools and assortments by adjusting and optimizing inventory levels in response to different seasons of the year, such as discounting slow-moving inventory• Analyzed weekly POS reports and utilized marketplace tools to collect consumer insights and identify trends to make data-driven recommendations on product placement and assortments

• Provided excellent customer service and gained retail experience.• Attained the ability to operate a cash register, assets and select discount tags.