Johnny Lam Email & Phone Number

Ontario, Canada

Insight and PCM merged on Dec 2019 and become one of the largest IT solution reseller in Canada.

Toronto, Canada Area

- Developed marketing plan, product lifecycle strategy and promotional roadmap for home video category - Working and negotiating with international product planning and external vendor teams, selected and launched new products for Canadian Market . Developing new market segment on new Head Mount Display- Managed category PSI (Purchases, Sales and Inventory) by coordinating with sales, purchasing and supply chain cross-functional teams to forecast and plan future procurement schedule- Full responsibilities for category financial performance and budgeting. Administering pricing strategy and co-op support such as sell-through allowances to achieve volume, margin and inventory targets- Analyzed competitive landscape and industry trends such as consumer trends, market conditions and average selling prices to correctly position products in the marketplace- Updated internal teams such as sales, product training, customer service, marketing communications on new developments such as regulatory issues, product service advisories and updated price listsAchievement* Exceeded and surpassed FY2013 budget by 25% in saturated and mature market* Increased Blu-Ray Player market share by 10% within 12 months, taking Sony to #1 * Increased SKU share with key dealers by introducing shop front enhancement project* Improved forecasting accuracy which resulted in zero obsolete inventory and enhanced profit and cash flow

Recipient of Marketing MVP award for FY2009. Promoted and appointed to Marketing Manager. Responsible for all Home Audio and Video categories such as Blu Ray Disc Player, Home Theatre & AV Receiver. Successfully launched Google TV in 2011.Achievement* President Award for HAV FY2010, Sony Corporation, Japan in taking Sony to #1 Home Theatre entertainment in Canada with over 25% market share

Categories included iPod dock speakers, digital voice recorder to stereo headphones. Spearheaded to launch industry first eReader in Canada.Achievement* MVP Marketing Department FY2009 as top achiever and exceed budget with outstanding marketing activities* Gold Award iPod Dock Speakers FY2008, Sony Corporation, Japan by achieving #1 market share in docking speakers within 2 years

Identified new affluent market segments and analyzed trends. Implemented and developed marketing projects/programs designed for the target segment, including but not limited to the Chinese population in Canada

Acting Store ManagerDepartment Head of Appliance Division

Bachelor'S Degree, Economics

Executve Program - Marketing

Education record

Activities and Societies: Badminton school team: Overall Champion in Division 1 (Hong Kong 1980, 81, 82) 1982 Intramural Rep for English.