Developed the first online streaming alternative rock radio station in the country, launched in August 2012, featuring well-known Boston local, on-air personalities broadcasting live in all major dayparts.My noteworthy initiatives:- Coors Light “Drafters” - winter-long sponsorship program at 7 major New England ski resorts that connects national and local corporate sponsors (Kind Snack Bars, Tito’s Handmade Vodka, The North Face, Bern Unlimited, The Ski House, Elan etc.) with a large, affluent skier community. - Plus One Series - “big band, small venue” exclusive events featuring breaking artists and recognized bands for private parties at cool venues.- RadioBDC “Sessions" - record and stream live the latest and greatest of new music in small, acoustic settings.My clients hire me to increase their sales and enhance brand name recognition within their respective markets. I have been responsible for many successful new product launches for a range of established brands including Coors Light, Seagram's Wine Coolers and Tito’s Handmade Vodka, especially within the adult beverage industry.