Johnny Yeip Email & Phone Number

San Diego, Ca, Us

Greater San Diego Area

Greater San Diego Area

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI owns and operates 36 events around the world, including its flagship Rock ‘n’ Roll Marathon Series welcoming more than 600,000 professional and amateur participants in 2017. Anchoring the company with rich content are four publishing brands dedicated to running, cycling and triathlon including Women’s Running, Triathlete, VeloNews and Competitor with a combined monthly circulation of over 700,000. The race services division of CGI, Race IT is the second largest provider of online registration solutions to endurance event organizers around the world. In this role, I lead strategy, deployment, monitoring and troubleshooting of all analytics programs. My day to day is making sure we are delivering value to our audience and working on ways we can increase our reach. PROFESSIONAL EXPERIENCE• Responsible for developing strategies to maximize ROI through analysis and marketing optimization.• Advocate of developing and reinforcing a data-driven culture of continued improvement of ROI based on analysis, testing and iteration.• Implemented and manage company-wide SEO and Digital Analytics strategy.• Certified with Google Analytics• Analyze and interpret trends and provide actionable insights based on available analytics data• Implement tags, JavaScript code on web sites, troubleshoot and QA implementations. • Develop KPI reports to review with staff members on monthly basis to keep department on track with goals.• Email and print marketing creation and distribution.• Led technical implementation of all tag-based analytics solutions including, Google Analytics, Google Tag Manager, Chartbeat, Comscore• Reporting and analytics integrations across Google Analytics, and ad networks• Domain management for over 500 unique domains

Competitor Group

o Directed day-to-day relationships with internal departments and external stakeholders to develop strategies, gather project requirements and implement execution plans around high-level digital marketing campaigns.o Key project manager responsible for the strategic planning and design of over 20 event websites. Directed four full-time web designers.o Coordinated email marketing creative and best practices for over 6 brands with over 2 million monthly sends. o Spearheaded website design projects with clients such as: Gatorade, Nikon, Adidas, Active.com, RaceIt, Training Peaks, Orbitz, Responsys, Race Central, MyLaps, RTRT.me, ASICS, Wildfireo Liaison with Marketing Directors/Regional Managers to discuss initial project guidelines and refine as needed to maximize impact for print and/or digital (online) mediums. o Managed day to day workload to make sure due dates were hit. o Developed effective workflow processes to improve department efficiency and allow for growth.

San Diego, Ca

o Directed growth of website department from 3 – 10 websiteso Collaborated with internal teams on website updates and developmento Managed workload for two full-time designerso Implemented website updates to event websites and e-commerce store using proprietary CMSo Chief liaison with third-party technology vendors o Designed HTML emails

San Diego, Ca

o Maintained computer systems including software updateso IT support/training for staff memberso Misc. graphic design duties for merchandise department