I work with B2B SaaS & Tech companies on their strategic initiative to expand & grow from $1m to $100m ARR in EMEA (Europe, Middle-East, and Africa). My expertise is delivering EMEA revenue growth for high-growth B2B SaaS & Tech companies. I have led EMEA sales & cross-functional teams for Salesforce.com, Nitro, Looker, and Google Cloud over the past 25+ years. Consequently, I provide a range of EMEA Growth Services.1) For companies who are considering EMEA Market Expansion, I act as an Advisor for EMEA GTM Planning, and as a Fractional Revenue Leader for building and executing on the EMEA GTM plan.2) I provide tailored EMEA Revenue Execution advisory services to B2B SaaS & Tech companies who have a presence in the region, and require assistance with their GTM Strategy, or specific EMEA process and execution challenges.3) And for European Founders, CXOs, or companies who have transferred a Leader from their Global HQ, I serve as an EMEA Executive Advisor to provide ad-hoc EMEA GTM advice and support.

Looker was acquired by Google Cloud for $2.6bn, with the acquisition completed in February 2020. I continue to be responsible for our EMEA Enterprise & Corporate Sales business at Looker, as well as the Business Development function, and heading up the cross-functional Looker EMEA Leadership team.Since April 2022, I’ve been responsible for building a new team of Strategic Account Data Analytics & AI Sales Specialists across Europe, aligned to the most critical accounts for Google Cloud in EMEA.

EMEA Revenue Leader for Looker, a modern Data Analytics platform. Grew the EMEA organisation from a team of 15 in 2017, to almost 200 in 2021. I was responsible for all revenue generation in the region across Enterprise Sales, Corporate Sales, and Sales Development businesses, building our in-country presence & strategy for UK, Germany, France, Iberia, Nordics, Benelux, and Middle East. As VP EMEA, I also lead the cross functional EMEA leadership team which included the EMEA leaders for Pre-Sales Engineering, Marketing, Professional Services, Customer Success, Support, Alliances & Partners.Looker is a next generation approach to data discovery bringing BI into the modern era with an agile data platform.

Scaling the EMEA business from 1 person to a team of 50+. Driving sales & revenue in the region across both Enterprise and Inside Sales business segments with a dedicated team of Sales Managers, Account Executives, Sales Engineers, Sales Development Reps, Sales Ops, and Customer Success. Focus on new business & lighthouse accounts, whilst cultivating existing customer base. Moreover, overseeing the expansion of other functions in EMEA such as Marketing, Product Management, & Product Engineering.GM responsibilities which include leading local cross-functional management team, GTM strategy, employee relations, P&L analysis, and operations.

Director of Irish entity, Board member, as well as VP EMEA (since January 2014)

A new role in the EMEA business to provide executive focus and scale the small & medium business. In that period, I primarily focused on the growth regions of DACH, South, Nordics, and Benelux.

Promoted in August 2008 from Senior Account Executive to build, manage, and lead a very successful team of 10 Solution-Selling Large Business Account Executives. Sold Salesforce.com platform solutions to Senior/Executive Management and C-level in the UK, Ireland & Israel regions. Over achieved on targets every year, reaching Peak Performers Club in 2009, 2010, and Presidents Club 2011.

New business and existing business growth of enterprise application solution & professional services into Large Accounts for the UK, Ireland, Israel, and South African markets. Over achieved on targets every year, reaching Peak Performers Club in 2005 and 2007, and Presidents Club in 2006 and 2008 for the top 10% sales performers globally.

Employee #9 in Salesforce.com EMEA and a member of the EMEA Launch Team. Focused on Salesforce.com implementation & pre-sales consultancy, growing into a dual role of providing BPR consultancy and business development of professional services as the 1st Engagement Manager in EMEA. Achieved Peak Performers Club in 2002 for my contribution to the EMEA sales team.

Defining CRM strategy of GE Money Ireland and project managing a number of core CRM systems for the personal and equipment finance teams.

CRM Database Analyst at Pearson Education Poland. Provided CRM business consultancy and implemented Achiever CRM to our eastern european offices of Poland, Russia, Czech Republic, Hungary, Lithuania, Bulgaria, and Slovakia