John Paris Email & Phone Number

New York, NY, US

New York City Metropolitan Area

• Leading digital marketing and technology teams in developing data-driven products for brand transformation.
• Implementing Purpose-Driven Design strategies to enhance user experience and drive business growth.
• Collaborating with cross-functional teams to optimize digital marketing campaigns and increase brand visibility.

Montclair, New Jersey, United States

• Helping brands to find their voice, articulate their mission, and develop effective go-to-market strategies.
• Supervising diverse teams of writers as Lead Editor for press, websites, blogs, social media, newsletters.
• Providing Fractional CMO services for brands and businesses; content strategy, digital strategy, SEO, app store optimization, influencer marketing, and social media planning, development, and execution.
• Creating and scheduling content across all leading social media channels, increasing brand engagement for my largest client by 35% in two months.
• An industry leader in advocating and developing for the ethical use of Artificial Intelligence, Generative AI, and personal data in platforms and marketing.

San Mateo, California, United States

• Led content strategy for the development and launch of a new Web3 browser focusing on privacy and built-in malware protection, offering safe and secure information, conversations, and transactions.
• Developed the company’s vision, mission, product messaging, market segmentation and intelligence, and a sales and distribution plan in a go-to-market strategy that led to securing $2.1M in seed funding.
• Wrote white papers and website copy, created presentations, scripted videos, implemented social media campaigns, ran press and PR, and led publisher outreach and onboarding efforts.

New York, New York, United States

• Redesigned the Magzter mobile app and website with a completely reengineered eCommerce flow that produced a 15% YoY increase in onsite subscriptions and single-issue digital purchases.
• Conceived and introduced new technology to “unbundle” digital magazines by extracting PDF content for conversion to responsive HTML and capturing over 30% more social and search referrals.
• Designed, developed, and launched new theme and event-based newsletters, curating featured content from multiple publications, driving a 20% increase in website traffic over one year.
• Hired and managed domestic and overseas writers, edited articles, handled corporate communications.

New York, New York, United States

• Led mobile design and development for 21 Time Inc. brands including People and Sports Illustrated.
• Introduced innovative new mobile ad units and freemium models, growing mobile revenue 40% YoY.
• Designed and launched in-app eCommerce integrating 50+ retailers into Time-branded shopping carts.
• Built and managed new internal engineering teams to reduce 3rd party technology dependencies by half.
• Drove Time Inc. relationships with Apple and Google, partnering on co-marketing campaigns and app store optimizations to drive discovery and conversions for Time Inc. iOS and Android native apps.

Atlanta, Georgia, United States

• Led the development of the first CNN, CNN Money and Sports Illustrated mobile products and services.
• Managed a 12+ editorial staff producing exclusive news content for CNN mobile apps and mobile web.
• Designed and developed the first mobile polling campaign ever used in broadcast news programming.
• Renegotiated existing carrier licensing and syndication agreements to triple mobile ROI in one year.
• Partnered with Nokia to develop and launch the world’s first international SMS news text alert service.