• Leading digital marketing and technology teams in developing data-driven products for brand transformation.• Implementing Purpose-Driven Design strategies to enhance user experience and drive business growth.• Collaborating with cross-functional teams to optimize digital marketing campaigns and increase brand visibility.

● Helping brands to find their voice, articulate their mission, and develop effective go-to-market strategies.● Supervising diverse teams of writers as Lead Editor for press, websites, blogs, social media, newsletters.● Providing Fractional CMO services for brands and businesses; content strategy, digital strategy, SEO, app store optimization, influencer marketing, and social media planning, development, and execution.● Creating and scheduling content across all leading social media channels, increasing brand engagement for my largest client by 35% in two months.● An industry leader in advocating and developing for the ethical use of Artificial Intelligence, Generative AI, and personal data in platforms and marketing.

● Led content strategy for the development and launch of a new Web3 browser focusing on privacy and built-in malware protection, offering safe and secure information, conversations, and transactions.● Developed the company’s vision, mission, product messaging, market segmentation and intelligence, and a sales and distribution plan in a go-to-market strategy that led to securing $2.1M in seed funding.● Wrote white papers and website copy, created presentations, scripted videos, implemented social media campaigns, ran press and PR, and led publisher outreach and onboarding efforts.

● Redesigned the Magzter mobile app and website with a completely reengineered eCommerce flow that produced a 15% YoY increase in onsite subscriptions and single-issue digital purchases.● Conceived and introduced new technology to “unbundle” digital magazines by extracting PDF content for conversion to responsive HTML and capturing over 30% more social and search referrals.● Designed, developed, and launched new theme and event-based newsletters, curating featured content from multiple publications, driving a 20% increase in website traffic over one year.● Hired and managed domestic and overseas writers, edited articles, handled corporate communications.

● Led mobile design and development for 21 Time Inc. brands including People and Sports Illustrated.● Introduced innovative new mobile ad units and freemium models, growing mobile revenue 40% YoY.● Designed and launched in-app eCommerce integrating 50+ retailers into Time-branded shopping carts.● Built and managed new internal engineering teams to reduce 3rd party technology dependencies by half.● Drove Time Inc. relationships with Apple and Google, partnering on co-marketing campaigns and app store optimizations to drive discovery and conversions for Time Inc. iOS and Android native apps.

● Led the development of the first CNN, CNN Money and Sports Illustrated mobile products and services.● Managed a 12+ editorial staff producing exclusive news content for CNN mobile apps and mobile web.● Designed and developed the first mobile polling campaign ever used in broadcast news programming.● Renegotiated existing carrier licensing and syndication agreements to triple mobile ROI in one year.● Partnered with Nokia to develop and launch the world’s first international SMS news text alert service.